Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run. In 2016 we're going to see companies producing more content.
(* Source - B2C & B2B Content Marketing - 2016 Benchmarks, Budgets, and Trends - North America )
According to the same study, 30% of B2B marketers term their content marketing efforts as effective. Last year 38% of marketers had said they were effective.
Content marketing success still eludes most of the marketers
Here, we've collated nuggets of content marketing wisdom from 10 leading digital marketers across the globe. Hope it helps. Take a look:
The founder of KISSMetrics and QuickSprout sure knows what he is talking about. In order to make an impact with your content, you've to be awesome. Focus on offering helpful tips and solving problems faced by your target audience.
We couldn’t agree more with the marketing consultant, who also happens to be the author of the best selling Youtility. Know your customer's customer - he's your reader.
First things first - a content marketer should know what quality content is and how it looks like.
Wiser words are seldom spoken. Nowadays, when a mistake is tweeted across the globe in a matter of hours with screenshots, you need to be careful about what you put out there. Whether you are writing a blog post or posting a social media update be careful about what you write and Make. Every. Word. Counts. Period!
The author of Everybody Writes is known to inspire even non-writers to pen their success stories, so when she shares her wisdom, it is in everyone’s best interest to sit up and listen. Content that has a clear purpose and helps readers solve their pain points is the best kind of content to attract visitors’ attention.
Digital landscape is fast-paced. Twitter and Facebook updates are posted on the fly, people are now used to reading bite-sized pieces of fluff-free content. If you have something worthwhile to say, don’t waste time beating around the bush in the intro. Get straight to the point and use as few words as you can to speak your mind. Your readers will thank you in measurable ROI.
Sure, you need great headlines to make visitors read your blog posts and social media updates. However, if a click-baiting headline is all you can come up with, then you are probably better off letting someone else do the writing. Only a great headline combined with an exciting opening can make an article or update worth the visitor’s time.
What does your customer want to know? What kind of information are they looking for? Which types of content they enjoy? To know the answers you've to LISTEN. Listening is an art; a couple of tips to help you master the art.
Writing overly complicated, jargon-ridden content isn’t going to earn readers for your content. In order for content to be effective, it should be presented in an attractive format and written in a way that can capture the reader's attention from the word go. This is what famous advertiser Leo Burnett suggested to all advertisers quite a few years ago, and it holds true till this date.
It is surprising how many marketers forget this simple truth. When you reach out to customers with great content, you make a commitment that they would find solutions to their problems from you, or at least be entertained enough to keep coming back to your content channels. Forgetting that halfway there and shoving a deluge of promotional content on their faces is a serious letdown. Keep providing high quality content to customers, no matter what. They will keep coming back to you.
So, there you have it - 10 content marketing tips that we believe will help you reach out to bigger target audiences in 2016 and retain them too. Got anything you want to add to this list? Let us know.
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