Indus Net Technologies in collaboration with DigitalMarketingUniversity.com organised an insightful session with Aji Issac Mathew, CEO | Indus Net TechShu on the topic "Mistakes that may have hurt your #DigitalMarketing campaigns in 2018". We are sharing 15 bullet points from the session; these tips will definitely help business owners, marketing managers and people who are into execution. Hope this helps.
Tip#1: Businesses need to first define the purpose of hiring a #DigitalMarketing agency before investing
Tip#2: Don’t judge an agency based on your past working experience with a different agency; dynamics change
Tip#3: Develop a year-long roadmap in terms of execution and review every quarter
Tip#4: Identity people responsible for short and long term success and keep a track on progress
Tip#5: Don’t invest all the budget on branding. Keep a part of it for the follow-up campaign to support sales
Tip#6: Don’t take decisions based on opinions but it should be backed by data on competition, complimentary products, markets, trends, and customer behaviour
Tip#7: Keep a track of your marketing campaigns every week and brainstorm with the execution team to optimise it at all levels - design, copy, audience selection, channels, and budget
Tip#8: Team structure for the best results in #DigitalMarketing
Tip#9: If you are confused in terms of choosing the right channel, invest the budget in all primary channels and check where you get the best results. Based on the output, plan the budget accordingly going forward
Tip#10: Spend time in positioning your product/service for the identified customer segment. While you do this, involve your operations team as they have more insights from the real customer data
Tip#11: Talk about the vision and what the company stands for in front of the customers. Digital allows you to connect with your customers at every juncture
Tip#12: Invest in the market/channel which is giving you the best results, however keep experimenting with other channels and see if tweaking communications is adding value.
Tip#13: Don’t create “global content” for the “local audience”. Develop the messaging based on the need of the customer. Also, in 2019 focus less on creating fresh content but more on consolidating content
Tip#14: Facebook is a great platform for B2B lead generation. However, combining the behavior with interest always yields good results
Tip#15: Desktop is more popular when it comes to B2B customers, however for B2C it is observed that more visits come from mobile.
Note: *Update ( Here's the recorded version )
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