1. Permission Marketing (Author - Seth Godin)
This is an all-in-one book for digital marketers, where they need to understand the importance of permission marketing, the opposite of interruption marketing. The book was written in 1999, when the concept of permission marketing was pretty nil.
2. Contagious: Why Things Catch On (Author - Jonah Berger)
In this book, you will get some amazing insights about the science behind infectious content. And the bonus is, you will get tips on word of mouth marketing.
3. Social Media ROI (Author - Olivier Blanchard)
This book sums up the concept of social media ROI - from the best practices and solutions to common issues a digital marketer faces.
4. YOUtility: Why Smart Marketing is about Help Not Hype (Author - Jay Baer)
Who does not want to make his marketing efforts a success? This book offers some real-life examples of brands that are doing the same by acting beyond just selling in digital marketing.
5. Influence: The Psychology of Persuasion (Author - Robert Cialdini)
This book, authored by Robert Cialdini, is one the bestsellers in psychology-based digital marketing books. It gives you the definite answer to why people say “Yes” to some brands and “No” to others.
6. Epic Content Marketing (Author - Joe Pulizzi)
If you are a content creator, curator or marketer- this is a must-read for you. In this book, the author has given a complete roadmap on developing engaging content and how to promote them effectively.
7. Audience: Marketing in the Age of Subscribers, Fans, and Followers (Author - Jeff Rohrs)
This book is all about creating a strong audience base online.
8. Creative Confidence (Authors - Tom Kelley and David Kelley)
Need creativity in your online content? You must read this book.
9. QR Code Kill Kittens (Author - Scott Stratten)
This book is all about what NOT to do in marketing.
10. The Language of New Media (Author - Lev Manovich)
This book describes all forms of new media and how they differ from the traditional media.
11. The Art of SEO (Authors - Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Strocchiola)
A modern guide on SEO and its complexities along with its blending with social media.
12. Pinfluence: The Complete Guide to Marketing Your Business with Pinterest (Author - Beth Hayden)
This book offers all you need to know about Pinterest marketing under one roof. An amazing read for image marketers.
13. The Social Media Bible Tactics, Tools, & Strategies for Business Success (Author - Lon Safko)
As the name suggests, it can be considered as the bible for all digital marketing strategies and tools.
14. Google Semantic Search Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Author - David Amerland)
You can consider this book as the sole resource to know how to improve a site’s rankings.
15. Digital Marketing: A Practical Approach (Author - Alan Charlesworth)
This book gives you a step by step method to market a brand online along with some real-life examples.
*Images: Amazon
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