PPC stands for pay-per-click, where the advertiser pays a fee each time a user clicks on their ads. In PPC, you pay for only the targeted visits to your website (or landing page or app).
With so many advances in science and technology around us, it’s about time we discover the essential PPC tools every business must use! The right PPC tool will help furnish you with crucial insights, and save time, thereby saving more money for your business.
Curious to know more? You can reach out to TechShu, a leading PPC management agency based out of Kolkata.
1. Google Ads Editor
Google Ads Editor, formerly known as Google AdWords, helps you to work on campaigns irrespective of size across several accounts in Google Ads.
2. Google Ads Performance Grader
An all-free tool - Google Ads Performance Grader allows you to receive a thorough audit of your Google Ads account in 60 seconds or less.
3. Google Keyword Planner
Google Keyword Planner is the need of the hour for your keyword research and SEO keyword research.
4. Google Trends
Google Trends is a significant free data source that smart PPC marketers should consult to adjust their campaign focus.
5. Bing Ads Editor
Bing Ads Editor works best if you are working on your Bing Ads campaigns.
6. WordStream Advisor
WordStream goes the extra mile to eliminate the frustration and cost. It provides your business with important feedback on critical performance factors and makes it easier to adjust and improve campaigns.
7. AdEspresso
AdEspresso is an impressive tool that Facebook advertisers can use to create, optimize, and analyze campaigns.
8. SEMrush
SEMrush is a leading PPC tool that enables one to research keywords and domain data better.
9. Spyfu
SpyFu has the edge over others as it can download your competitors’ keywords. Its slick interface furnishes you with plenty of readily-available crucial at-a-glance information easily.
10. iSpionage
iSpionage is a user-friendly competitive intelligence tool that provides accurate, up-to-date information.
11. Invoca
Invoca provides a solution to track, capture, and manage all-important calls that are valuable to the business.
12. Call Rail
CallRail is another viable phone call tracking, recording, analytics, and monitoring option. Google Analytics and Google Ads integration ads are the icings on the cake.
13. Twilio
Twilio is a great solution for call tracking and analytics.
14. Google Analytics
Google Analytics is your comprehensive solution to track the effectiveness of your PPC campaigns and website performance.
15. Twitter Analytics
Twitter Analytics provides a huge chunk of data on the valuable demographical distribution of your followers.
16. Certified Knowledge
Certified Knowledge enables you to evaluate data, create ads, and optimize your quality score.
17. Unbounce
Unbounce offers more than 80 templates for all landing pages you need.
18. LeadPages
LeadPages provides a simple landing page builder and several minisite templates to choose from.
19. BuzzSumo
BuzzSumo reveals the most shared content across the web and helps you dig down by keyword, site, author, niche, etc.
20. Answer the Public
Answer the Public is a free keyword research tool that returns keywords in the form of questions related to your topic.
21. Share as Image
Share as Image is a tool for content marketers to help them create great display ads quickly.
22. Canva
You can use Canva to create eye-catching display ads.
23. Pinterest
Pinterest is an amazing tool for getting inspiration on creative display ad images.
24. Facebook Text Overlay Tool
Facebook Text Overlay Tool helps you comply with Facebook’s 20 percent text on image and video thumbnails.
25. Gifntext
Gifntext is a fantastic tool for creating amazing GIFs for social and display ads!
26. Google Ads Scripts
Google Ads Scripts automates time-consuming tasks such as advanced A/B testing, closing variant matching, and competitor tracking.
27. Google Ads App
Google Ads App, available on Android and iOS, lets you adjust keyword bids, enable/disable Google Ads objects, and act on various recommendations from Google Ads.
28. Facebook Ads Manager App
The Facebook Ads Manager App (for iOS and Android) allows you to organize your Facebook campaigns. You can trail the performance of your ads, edit ads, adjust your budgets, and even create new ads.
29. Google Analytics App
The Google Analytics app helps you check your stats or reports quickly, but its use is limited.
Are you a new business entity in Kolkata looking for guidance on these tools? TechShu is the right PPC marketing agency you can rely on!