1) Buster the Boxer – John Lewis
So, the hero of 2016 is a boxer dog called Buster who we see happily jumping on trampoline on the Christmas morning. He’s not the only animal starring in the ad; there’re computer generated foxes, badger, squirrel and even a hedgehog – which most of the viewers would mistake for real-life animals! Watch the ad to know why it’s become the most shared ad of 2016, as per Unruly’s annual ‘Top 20 Global Video Ads Chart’.
2) Ramadan Ad - Vodafone
3) Upside Down and Inside Out - OK Go & S7 Airlines
This zero gravity aircraft ad by S7 Airlines, a Russian regional airline based in Moscow & the pop band OK Go was the 5th most shared ad of 2016. Interestingly, the ad features 2 real crew members who are trained acrobats.
4) Ultrasound – Doritos
It’s funny and you never know what’s going to happen till the end! A crazy, fun-filled ultrasound ride it’s.
5) Share The Load - Ariel
This powerful ad challenges the way society sees the roles and responsibilities of a woman. Household chores aren't just a woman's responsibility.This powerful ad is an apology from a father to his daughter for not sharing the household responsibilities with her mother. He apologizes for all the fathers who failed to put their weight when it came to household chores.
The video was shared by Sheryl Sandberg ; this is what she posted on her Facebook page
This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams.In this #SharetheLoad campaign, Ariel India, P&G, and BBDO Worldwide show how fathers and husbands can take small steps (like doing laundry) to create more equal homes.
6) Aliens - Cadbury
What happens when aliens tatse Cadbury for the first time? The answer is a fun interstellar party!
And the audience loved this interstellar party.
7) Tuloy Pa Rin - McDonald's
An emotional ad on accepting change.
8) We're The Superhumans - Channel 4
Channel 4's trailer for the Rio 2016 Paralympic Games is every bit inspirational.
9) Best Day Of My Life - Shell
A catchy & peppy music video packed with sustainable energy innovations.
10) The Switch - Nike
What happens when Cristiano Ronaldo switches bodes with a fan? Reminds us of Freaky Friday minus the fortune cookies!
11) Evan - Sandy Hook Promise
This story of a brewing romance between 2 high schoolers has an unexpected ending.
12) Let's Relax - Ikea
A funny take on Instagram-obsessed men & women.
13) The Conductor - Nike
Kobe Bryant makes a memorable exit in the musical spot.
14) Teachers – Seven Eleven (Thailand)
15) Come Together - H&M
It's a ride filled with Christmas treats and Adrien Brody!
16) Coming Home for Christmas - Heathrow Airport
This simple yet heartwarming tale of 2 ageing teddy bears coming home for Christmas will melt your heart.
17) The Greatest Gift - Sainsbury's
Watch how Dave, a devoted but time-starved father, finds the greatest gift for Christmas.
18) Frankie’s Holiday - Apple
Apple says open your heart to everyone in this Christmas ad.
19) Spread The True Spirit Of Ramadan - Knorr
This ad beautifully highlights the spirit of Ramadan : compassion, peace & empathy.
20) The DNA Journey - Momondo
Momondo, the travel search engine partnered with AncestryDNA, tested the DNA of 67 people and what they found could be described as unbelievable.
Watch the other ads here