What is content marketing?
Content marketing is a form of digital marketing that helps create and share informative material online. This content does not promote a brand exclusively but is intended to stimulate interest in the brand’s products or services.
There are four types of content:
- Text-based content
- Audio-based content
- Video-based content
- Image-based content
Today, we shall talk about the first three forms of content. However, for more insights, you can contact us today for SEO content marketing services to boost your brand awareness and sales.
Written based content
Written-based content is the most popular and widely used form of content marketing. There are different types of word-based content, such as,
Blogging
Blogging is where the content writer, who is a thoughtful leader or topic-matter expert, regularly writes about relevant topics to their audience. Blogs help earn an audience, build relationships and create good brand value for your product or service.
SEO
SEO is presenting your content to rank higher in search engine results. It’s a flywheel effect that organically drives several thousand visitors or users to your website or page and builds your business on its own.
Copywriting
Most of the time, the reason why the users make a purchase or contact you is that the word on your website, your marketing emails, or your social media platforms is interesting.
Copywriting is the art of using the text in an engaging, compelling, and persuasive way that appeals to your consumer base.
Although email might sound old school, it is still one of the most powerful and effective forms of marketing.
The most effective email marketing strategy is to offer a certain value in exchange for their email address. This can be any information, such as a free training video, a free consultation, a mini course, a free template, or a course.
Newsletters
Email newsletters are a lot like newspapers or journal publications. Suppose you want to build an audience that follows your content. In that case, releasing a newsletter every week or every month with new updates, news, content, or any other relevant information will help you build relationships or regular communication with your users.
How do I write newsletters? Write to us today for online content marketing services.
Audio Based Content
Podcasting
Podcasting is an audio program made available digitally for your audience to hear. This can be anything from a debate on political issues to an extempore on stock investment or even interviews with sports or movie celebrities.
The key difference between text-based content and podcasts is that anyone can listen to a podcast while doing anything for hours at a stretch. However, text-based or video-based content requires them to look at it.
Video-based content
They say a video is worth thousands of pictures if a picture is worth a thousand words.
Video allows you to narrate your story faster than any medium of content. The appropriate content setting, visuals, and mood can convey the point you mean to express effectively and efficiently.
It’s why movies in Hollywood are a 50-billion-dollar industry and movies in Bollywood are 139 billion rupees. Although podcasting is an amazing way to enhance user-intimacy, nothing beats a video.
Vlogging
Vlogging is derived from the word ‘blogging,’ except that the first letters are changed. It’s the same concept of relaying information like a blog, but this time with a video.
This is a great channel for personal brands to build relationships with your audience over the internet.
Whiteboard videos
Whiteboard videos can cover many topics, but the difference lies in being animated or sketched. It’s the same as normal videos, except that the scenery and people aren’t real.
Product reviews
Product reviews are a very incredible form of video content. A video-based product review is a smart solution for content marketing because it helps you to attract users to your business quickly.
Content marketing on social media
Whether you like it or not, social media is the new talk of the town.
An average Indian spends more than two hours a day on social media. Its widespread accessibility and low barrier restrictions make it the absolute choice to drive your content marketing efforts through engaging and consistent social media posts.