Digital Marketing News You Can’t Afford To Miss This Week (Oct 9 to 16)

Starting today, we're making it even easier to see your favorite spots on a map: Now location info will be added automatically to Pins. That means almost 7 billion Pins will have helpful details, like phone numbers, addresses and store hours. We’ve also built in some handy new extras.

Canvas: A new native way to browse from ads

When people click on products from ads in their News Feed, the mobile websites they’re directed to often take a while to load and aren’t optimized, increasing the chance that people will drop off.

That’s why we’re testing a new ad experience called Canvas that helps businesses drive any advertising objective, from brand building to driving sales. We’ve been testing Canvas with a number of businesses since we first unveiled this in June. Over the coming weeks we’ll begin testing a new experience on Canvas. After clicking on an ad, people will see a fast-loading, full-screen experience where they can browse through a variety of products, before going to the retailer’s website to purchase.