Whether you are dipping your toes in the social media waters or kick-starting a high-budget marketing campaign, it is always good to get valuable marketing insights from industry experts.
Digital Marketing Training For Corporates
To bridge the gap between industry requirements and the existent skill set of the professionals, we are seeing many digital marketing training institutes popping up across India. However, not all of them have the right course structure and trainers to help you understand how digital works. If you are looking for a digital marketing training institute in India to accelerate your growth, visit DigitalMarketingUniversity.com - an initiative by TechShu
DMU's trainers and mentors work with
Besides learning from business leaders and professionals, you can also crack open a book. But then there are thousands of books on marketing and it's next to impossible for you to read all of them. To help you, we present you a rundown of 20 books that're recommended in DMU's digital marketing training for corporates.
1)
Every company has a story to tell. But does your company have a story that makes it stand out? If you wish to tell your business story in a way that catches people's attention, then this is the book that you should lay your hands on. The best part about this book is that instead of dishing out recommendations, the book presents real examples.
2)
If you are planning to make a marketing plan for your company but don’t know where to start from, then this is the book for you. The book literally explains the step-by-step process of making a marketing plan. By the time you will finish you will have one page marketing plan in your hand. This is one actionable book that every entrepreneur and every marketer should read. One nugget of wisdom that we would like to share with you is from the Chapter titled Crafting Your Message
My rule of thumb is one ad, one objective. If something in the ad isn’t helping you achieve that objective then it’s detracting from it and you should get rid of it. That includes sacred cows like your company name and company logo. Advertising space is valuable and these things taking up prime real estate in your ad space often detract from your message rather than enhance it. Rather than trying to sell directly from your ad, simply invite prospects to put their hand up and indicate interest. This lowers resistance and helps you build a marketing database—one of the most valuable assets in your business.
3)
There are several books on B2B marketing available. However, very few would compel you to practice the tactics mentioned in the book. While many marketing books tell you what to do, this one by Samantha Stone tells you how to do it. So when you read this book, make sure to make your notes.
4)
Written in 1988, this book remains relevant even today. Be it product design or marketing, this book is crammed with wise words for designers and marketers. It advocates an approach that bears usability and user centered design in mind. One nugget of wisdom we would like to share with you in particular is taken from the Chapter titled Design Thinking and gives us an insight into how good designers look at a problem.
Good designers never start by trying to solve the problem given to them: they start by trying to understand what the real issues are. As a result, rather than converge upon a solution, they diverge, studying people and what they are trying to accomplish, generating idea after idea after idea. It drives managers crazy. Managers want to see progress: designers seem to be going backward when they are given a precise problem and instead of getting to work, they ignore it and generate new issues to consider, new directions to explore. And not just one, but many. What is going on?
5)
Every business starts with a new idea, no matter how absurd did it sound in the early stages. The ones who took the ideas forward are the ones who kept their fears and doubts aside. The ones who chose to go ahead with idea even when it didn’t conform to the traditional ideas are the originals. A must-read for those who are just starting out, especially with a novel idea. There's a very interesting Chapter titled The Other da Vinci Code which dwells on procrastination on how it might be conducive to originality. We read about the data gathered from a Korean furniture company.
Employees at the company who procrastinated regularly spent more time engaging in divergent thinking and were rated as significantly more creative by their supervisors. Procrastination didn’t always fuel creativity: if the employees weren’t intrinsically motivated to solve a major problem, stalling just set them behind. But when they were passionate about coming up with new ideas, putting off the task led them to more creative solutions.
6)
Are you tired of playing by the rule book? Do you think traditional marketing strategies are not working for your business? If yes, then it is time to unlearn the old tricks and learn some new. This is what Unmarketing is all about.
7)
If you want to up your social media marketing game, then this is the book for. The book dwells upon every social media platform that matters. It gives practical and clear advice as to how not to just get your marketing right on these platforms but also nail it the best.
8)
If you are looking for an A to Z guide on social media marketing, then there is no better person other than globally renowned brand strategist and marketing executive Olivier Blanchard to give you insights. From defining metrics to earning followers, everything that you need to learn ace your marketing game, this book has it.
9)
In this increasingly noisy social media world, it is difficult for a brand to get heard. This book not just acquaints you with the changing marketing dynamics, it also tells brands how to grab attention and create a customer base that is loyal.
10)
Successful marketing is about understanding the psychology of the consumer. Full of case studies, this book dwells universal principles of persuasion. The best part is that the book also dwells upon the subject of how not to fall for psychological tricks.
11)
The deal is closed. Every marketer wants to hear these four words. With more than 100 case studies of successful closings, this book is for everyone who wants to master the art of closing deals. There are 700 questions that can prevent your sales conversation from meeting a dead end.
12)
Do your sales pitch sound the same every time? Are you looking for new words that can make your pitch better? Then this is your guide to strike a conversation that will yeild results.
13)
Whether it’s about losing weight or achieving success, habits play a pivotal role in it. While forming habits is easy, it may not be easy to break them. Whether you want to make your mornings more productive or you want to kick a bad habit, this book is for everyone who wants to believe in the possibility of change. The book has a dedicated chapter on organizational habits. In one of the parts, the author gives us an insight into the powerful effects of willpower and how it can improve the employee performance. There's a powerful example of how Starbucks developed self-discipline into an organizational habit.
14)
As a marketer, you can't ignore criticism. With an increasing number of social media users and social channels, there are more complaints than ever. How are you supposed to deal with them? Dealing with complaints may often seem dealing with negativity. However, this books tells how to deal with complaints and use them to your advantage. Complaints, according to the book, give ample opportunity to improve customer service.
15)
What makes something go viral? This is one question that marketers cannot fully answer. Brands spend a lot of money to create a buzz. However, only a few get it right. What different are they doing? If you want to know that, then this is the book for you. The book gives you six principles that you can use to create campaigns that are useful, engaging and will help your product or service to increase social influence.
16)
How products become brands? If you want a definitive answer to that question, then you need to read this book. This is the ultimate book on brands and branding.
17)
With the advent of technological changes, marketing and advertising have also undergone a sea change. The way brands are telling stories is changing. Branding has moved from being just about the products, it’s about the brand’s voice and the customer’s journey. Grab this book to the new-world branding rules.
18)
It is a straightforward book that tells you to build connection with the consumers. If you believe that attention-grabbing ads are momentary while making connection with consumers will long last, you are going to enjoy this book. In the Chapter titled Semiotics, Symbols, and Vernacular, Seth Godin candidly explains what a brand stands for.
What’s your brand?
Hint: it’s not your logo.
In a super-crowded world, with too many choices (more than twenty kinds of toner to choose from for my laser printer, and more than nineteen thousand combinations of beverages at Starbucks) and with just about everything “good enough,” you’re quite lucky if you have a brand at all. A brand is a shorthand for the customer’s expectations. What promise do they think you’re making? What do they expect when they buy from you or meet with you or hire you?
That promise is your brand.
19)
Many businesses find it difficult to convey their brand story to the consumers. The book is crammed with useful insights on how to create messages that connect with your customers. The book advocates simplifying brand messages so that your customers can understand and relate to it. From creating effective messages for customers on different platforms to help customers understand the benefits of your products, this book equips readers with universal story points that all humans respond to.
20)
There is no doubt that the millennials engage with brands in a totally different fashion than their previous generations. Then, why do you think that traditional marketing strategies will work for the millennials? A generation that is born in the age of digital technology needs a different style of storytelling. From using social influencers in your marketing strategy to choosing the right social media platform, this book is the ultimate guide to learn how you can tailor your brand story for the millennials.