Digital Marketing

What is ‘content marketing’ to you? Ever wondered why it did not work for you?

 

Content marketing, now, is an umbrella term for everything related to content; from blog to social media updates; from images to video. So, even if you succeed in any one or a few of these and fail in one, your overall effort might be considered as a failure as a whole. 

 

In this article, we will let you go through some factors that might be the reason for your content marketing failure.

 

Let’s face it. If you’re online, you will get criticism in one way or the other. And one negative buzz might ruin the entire game for you. Take a look at an example to understand it better. 

 

The best way to deal with all the uncertainties is, be prepared for it in advance. In this article, we have jotted down 8 stages to make you prepared for any online crisis.

 

Did you know that having fake fans on Facebook is not cool for a business?  Well, the tale of fake fans has its root in the ancient age of social media, which is a couple of years back. Businesses and brands would love to show off a large Facebook fan base that they used to gather by buying fans, no matter if they were relevant to their business or not. It was all about quantity that used to matter. But with time, the scenario has changed. Business pages have realized that the fan base does not matter, if it does not work for the business. 

 

Social media marketing requires time, as it involves multiple tasks to deliver the desired results. As a social media manager, you need to strategize your posts, talk to your audience, track results, monitor mentions, report to your superior and there are other jobs as well. But there are tools that can help your streamline your social media tasks easily. 

 

In this article, we will give you 7 smartest tools that will help you with social media management.

 

Pay Per Click is an essential element of search engine marketing. It works more effectively when you need faster results on SERP. However, many marketers play it wrong with their PPC campaigns and that’s the reason they don’t give any ROI and only add burdens on the brand.

 

 

 

Are you a small company? Do you find it impossible to rank higher than an established brand? Many small companies don’t want to invest in search engine marketing as they are afraid of the tough competition with the big names in the industry. However, the fact remains, any small company can overshadow its big brothers in search, if they know how to play it smart. 

 

 

Pinterest is now a must-have tool for businesses, focused on image marketing. It’s also the fastest growing network that drives more referral traffic to eCommerce businesses than Facebook. 

 

 

Let’s start with a popular video of Matt Cutts. 

 

 

When he was asked if Google considers social signals in their ranking algorithm, he said, NO. But he added a very important point. He confirmed that Google treats social networks like any other webpages. 

 

There are hundreds of Twitter tools that can help you in Twitter marketing. But it’s next to impossible to try and test all of them to pick the right ones for you. The ideal solution to this problem is, pick some great tools with a free plan as well as a premium plan. The drill is, if it suits your business, you can go for the paid version in the long run. 

 

That’s why we have jotted down 23 free Twitter tools in this article.