Digital Marketing
Web Summit 2014 – key takeaways for digital marketers
We’d a great time at the Summit. Learnt new things, struck up digital conversations with amazing people from the industry, discussed ideas, walked a lot, drank countless cups of coffee, attended the Google workshop, and not to forget checked out the new Audi A3 e-tron. All in all, they were 3 days of learning + fun.
Chief Digital Officer - Improving scope of digital marketing in India
There are new job profiles coming up every year in the space of digital marketing. 2013 witnessed a new job profile emerging globally - Chief Marketing Technologist (CMT). We at TechShu have always believed in the importance of getting someone on board who understands Marketing + Technology. Digital marketing is a mix of digital and marketing; true innovations are not possible if you don't understand the technical possibilities. At TechShu, Ogilvy's ad mantra and high end website architecture are celebrated equally.
Most Talked About Valentine's Day Campaigns in 2014
Come February and it's time for the marketers to play the love tune. This year we saw some witty, sweet and unabashedly romantic campaigns. We've rounded up some of the most talked videos, ads and online Valentine's Day campaigns in 2014.