PPC, the acronym for pay-per-click, is a form of search engine advertising that PPC that involves advertisers paying a fee each time one of their ads is clicked. It’s a method of ‘buying’ visits to your site, thereby driving website visits organically. According to statistics, 65% of high-intent searches lead to an ad click.
Wonder how PPC services can help establish organic rankings for your business and boost your revenue? You can keep reading or get connected with TechShu, a leading PPC service agency in Kolkata.
For a beginner, PPC is a paid ad strategy that enables you to trigger ads based on the keywords you want to glorify in the search engine. PPC services encompass professional management of your PPC strategy, ad design, and campaigns.
So, why should you use PPC ads?
- Easy tracking of results: You can easily track your campaigns with the help of tools such as Google Ads. You can also test ad variations, thereby improving your PPC strategy.
- Faster Results: SEO delays tracking the traffic on your business; however, with PPC, the results are much faster. Therefore, your ads start trending at the top of relevant websites and search results whenever you launch your campaign.
- Exclusive targeting: PPC ads allow you to target a specific user base per their demographical distribution, types of online activity, and other features. This ability enables users to reach out to the users better, thereby leading to a possible purchase.
- Cost-effectiveness: A well-crafted PPC strategy is a cost-effective way to enhance your conversion rates, create brand awareness, and promote your business. You can choose how much you want to bid for ad space and pay only if someone clicks. When that happens, 50% of the users who made these click will likely purchase on your page organically!
What are the different types of PPC management services?
Well, what’s included in PPC services depends on the business you are associated with and the plan you select. However, for more insights, you can reach out to TechShu, who can guide you on PPC services in Kolkata.
PPC includes creating a PPC strategy, regulating keyword research, producing ad copy, managing bids, and providing campaign reporting.
Sometimes you are assisted by a dedicated account representative and AI-powered competitor research.
List of PPC services
Core PPC management services enable you to advertise your business on Google, YouTube, or Bing. In addition to our YouTube, Bing, and Google PPC services, TechShu also offers various other kinds of PPC services, such as:
- Remarketing services: We will help you target ads to users who have visited your website.
- Location-based ad services: Based on location-based traffic, we can help you target the users in those locations where the traffic is high, thereby leading to increased conversions.
- PPC audit services: This auditing feature allows you to learn how to improve your strategy and campaigns.
- Social media ad services: With the help of a custom ad campaign, you can reach your users on Facebook, Twitter, LinkedIn, etc.
Why do you need to work with a PPC services company?
When you are working with a professional PPC services company, they will help you run your campaigns better because, let’s be honest, running a successful campaign takes time. You need to either engage someone full-time who is aware of running these campaigns, which is not cost-effective, or train someone who is time-intensive.
If you are looking for the best PPC management agency in Kolkata, you are at the right place! Our team of experts will guide you the ins and outs of PPC and help you see results almost immediately.