TechShu Marketing Digest: April 2020

This curated list includes important digital marketing updates and insights from the month of April. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

1) Google Ads has announced their Call Only ads will include an optional website link. The announcement read 

 To give your customers more flexibility in how they connect with your business, you can now include an optional “Visit website” link with your call-only ads.The "Visit website" link expands your call ad, giving you greater visibility on the search results page. By tapping on the "Visit website" link in your ad, your customers will be taken directly to your site. Taps on the headline will still lead to a call. If your business relies on phone calls for new sales, you'll get fewer accidental calls and more qualified leads. In addition, you can now engage consumers who may only be interested in visiting your site, and may not have previously interacted with your brand.

2) Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Read more here

3) Google Ads launch advertiser identity verification, a policy that requires advertisers to verify their identities for ads served through Google Ads. Read more here

4) Facebook expands test for in-stream ads on Live. Read more here

5) Twitter shares more data with advertisers. Read more here

6) Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19. Read more here

7) Google blocked, removed 2.7 billion bad ads last year. Read more here

8) Facebook's Q1 ad revenue rose 17% even as ad prices slumped. Read more here

9) Snapchat announces the launch of  'First Commercial' - an ad offering which will let the advertisers to own 'the influential first commercial a user sees when they tune into Snap’s robust suite of shows'. Read more here

9) How marketers who use Google Ads and/or SEO methods view the value of each approach. Check more details here

Search

1) SEO drives 22% of all website visits. 92% of U.S. organic visits come from Google. Mobile phones generate over 60% of organic site. Download the report here

2) More than half of marketers believe that SEO is more important during the crisis faced due to Covid-19. Download the report here

3) Merchants can list their products on Google Shopping for free. The announcement read

For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. If you’re an existing user of Merchant Center and Shopping ads, you don't have to do anything to take advantage of the free listings, and for new users of Merchant Center, we'll continue working to streamline the onboarding process over the coming weeks and months.

Social

1) Facebook introduces messenger rooms; expands WhatsApp group calls + more updates. Read more here

2) Facebook launches gaming app to rival Twitch, YouTube. Read more here

3) Facebook releases Quiet Mode. Read more here

4) Instagram updates IGTV App and adds new IGTV preview option for Stories to highlight creators. Read more here

5) YouTube will release a video-sharing feature called "Shorts" to compete with TikTok by the end of the year. Read more here

6) Instagram rolls out desktop DMs. 

    Category
    Digital Marketing