TechShu Marketing Digest: August 2020

This curated list includes important digital marketing updates and insights from the month of August. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

  • Google introduces the new AdSense reporting page. The announcement read

What's new
Simpler to use: We've redesigned the interface to make it easier to select date ranges, filters, breakdowns, etc. We've also removed metric families and added a new metrics picker.
Easier to visualize: We've improved the charts and more closely integrated them with the table. Each data series now has a control that lets you display it on the chart with a single click.
Better experience on mobile: We've mobile-optimized the new reporting page, which means you get the same improvements on desktop and mobile devices.
More supportive: We've added more in-product help. You can now hover over the information icons in the interface to get explanations of metrics.

  • Microsoft Advertising Editor rolls out new features designed to help advertisers optimize campaign performance and make bulk campaign management easier. Read more here
  • Google's Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns. Read more here
  • Google rolls out the shopping_ads_excluded_country attribute which will allow you to exclude individual countries for certain products. Read more here
  • With new lead form extensions in Google Ads, you can now show a lead form directly in your ad. The announcement also mentioned other important updates

This seamless flow can help you find high-quality leads in a more efficient way. Right now, this works with ads on Search, YouTube and Discovery and is available globally. Later this year, we’ll begin rolling these out across Display campaigns.

We’re making it easier to import offline conversions just by using the information people already give you in your lead form. As a result, it will take less time to integrate with your customer relationship management (CRM) system. Look for this feature to roll out later this year

Social Media 

  • Facebook launches paid online events for businesses, creators, educators and media publishers to earn money from online events on Facebook. Now page owners can create an online event, set a price, promote the event, collect payment and host the event, all in one place. Read more here
  • 60% of multi-location marketers agree that local ratings and reviews and social media have “a direct impact on their customers’ decisions to visit a store and make a purchase.”: Survey. Read more here

Search

  • Google officially launches ‘licensable’ image label and filter in Image search. Read more here
  • 50% of Google users click on their result within 9 seconds of searching: Survey. Read more here
  • Google announces that sites implementing SXG for their AMP pages will be able to understand if there are any issues preventing Google from serving the SXG version of their page using the Google AMP Cache. Read more here
  • Google introduces people cards: virtual visiting cards on Google Search. Read more here
  • Google updates Search Console API infrastructure. The announcement read

Below is a summary of the changes:

Changes on Google Cloud Platform dashboard: you’ll see is a drop in the old API usage report and an increase in the new one.
API key restriction changes: if you have previously set API key restrictions, you might need to change them.
Discovery document changes: if you’re querying the API using a third-party API library or querying the Webmasters Discovery Document directly, you will need to update it by the end of the year.

  • Google announces support for article structured data in the Rich Results Test tool.
  • Business owners can update their Business Profile directly from Google products they already use. The announcement read 

Now you can create posts, reply to reviews, add photos and update business information right from Google Search and Maps.

To start, make sure you are signed in with the Google account used to verify your business. On Google Maps, simply tap your profile picture on the top right corner of the mobile app and select “Your Business Profile” to access these tools. On Google Search, you can look up your business by name or search for “my business” to update your profile. The “my business” functionality is currently available in English and will expand to other languages over the coming months.

  • Google adds information about travel resuming in a specific destination on Google Search. Read more here

  • Google rolls out a new experience to beta testers called Search Console Insights.
Category
Digital Marketing