This curated list includes important updates and insights from the month of December. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

• Google Adds More Language Support & New Tools For Responsive Search Ads. The announcement read 

We’re introducing four new reporting and feedback tools to help you create more effective responsive search ads:

See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow.

Get real-time feedback on ad strength when creating ads and identify opportunities for improvement before your ads start running. 

Review ad strength updates in the Status column to see if your ads are losing impressions or are disapproved. 

Import headlines and descriptions from your existing text ads over to your responsive search ads in the same ad group. This tool will roll out in the coming weeks, and will make it easier to increase ad performance.

• YouTube Ad Campaigns Target ‘TV screens’ By Default, Coming To AdWords API In Jan. Read more here
• Amazon VP Reaffirms: ‘No Plans’ For Ads On Alexa Devices. Read more here

Social Media 

• Facebook Rolls Out Collaborative Group Stories Globally. The announcement read

Both admins and group members can create a story by:

Tapping 'Create Story' under your group story section at the top of your group
Group members can also add to a group story by:

Tapping the group story in the story tray at the top of News Feed on their mobile app and selecting 'add' button
To manage stories in your groups:

Visit your group settings for story posting permissions and approvals
Select 'admin tools' on your mobile device or 'moderate group' on desktop to manage pending and reported stories
Upon viewing a story select settings to mute or block members from contributing

• Snapchat To Curate Indian Media Content On Its Discover Feed. Read more here
• YouTube Adds Autoplay Videos On The Home Tab For Both Android And iOS Apps. Read more here
• Facebook Rolls Out New Additions to Messenger Lite, File Sharing And Customization Options. The announcement read

Starting now, people can express themselves more in chats with family and friends by sending and playing animated GIFs. 

You can also customize your conversations with different people and groups. With various color choices and emojis, you can now make your chat more personal. 

If you’d like to share a file, picture, a video, or an audio file with friends and family, you can now do so in Messenger Lite. To share a file, tap the “+” sign, select file or video from the popup, and hit send.

• Macaulay Culkin Reprises His Role As The Ever-resourceful Kevin In "Home Alone Again with the Google Assistant". Read more here

Search 

• Google Rolls Out New Search Bar With Sticky Header, Rounded Search Bar. Read more here
• Google Adds "Sold Here" Label To The Local Pack Results In Desktop & Mobile Search. Read more here
• Google To Redirect Old Search Console Reports To New Ones On Dec. 13. Read more here
• The Search Trends That Defined Google’s Year In Search. Read more here