TechShu Marketing Digest: December 2019

This curated list includes important digital marketing updates and insights from the month of December. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement 

1. Facebook launches several updates to its reporting tools. The announcement read 

Cross-account reporting and custom metrics can help your better understand the performance of your campaigns, improve your advertising strategy and understand who you are reaching during the holidays and beyond.

With cross-account reporting, you'll be able to see metrics - such as reach, impressions, and conversions - across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business' performance and will allow you to save time that was previously spent manually building reports.

With our new custom metric building feature, you can formulate and save metrics.

Conversion Path reporting will make it easier to view the publishers in the most frequent conversion paths across channels and devices, allowing advertisers to identify the most impactful paths and credit them properly.

    2. Snapchat launches a new interactive movie preview ad format called "trailer reaction lens". Paramount Pictures is the first company to sponsor Snapchat's new ad format with a promotion for "Top Gun:         Maverick". Read more here

3. Spotify to pause political advertising in early 2020. Read more here

4. Quora tests lead gen forms for advertisers. The story read

With 75% of users accessing Quora via their mobile phones, our user-friendly Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a qualified lead.

With twelve potential fields, you can collect the details important to your business.

Contact Info: First Name, Last Name, Email, Business Email, Phone Number
Employment Info: Job Title, Company Name, Company Size
Location Info: City, State (US Only), Zip Code (US only), Country

Social Media 

1) Instagram's creators test Facebook's Brand Collabs Brand Collabs tool. The announcement read

we’re opening up Facebook’s Brand Collabs Manager—a marketplace tool previously only available to Facebook creators—for a select group of Instagram creators. They’ll now be able to share insights and engagement with brands and find partners that will resonate with their audience.

Creators in Brand Collabs Manager can also search for like-minded brands looking to partner on content creation. They can source new deals, manage partnerships, and automatically share insights with them (before this, many creators could only send brands screenshots of their analytics)

 2) Facebook admins can now set requirements that can automatically approve members to join their group. Read more here

 3) Twitter launches the Twitter Privacy Center. The announcement read

We believe companies should be accountable to the people that trust them with their personal information, and responsible not only to protect that information but to explain how they do it. 

That’s why we’re launching the Twitter Privacy Center to provide more clarity around what we’re doing to protect the information people share with us. It is the central place that host’s everything that’s part of our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents. It should be easier to find and learn more about the work we’re doing to keep your data secure, including what data we collect, how we use it, and the controls you have.

4) Facebook releases a new report on the key topics and trends that will inform social predictions for users and marketers going into 2020. Check it here

5) Facebook releases a tool that will enable its users to transfer their Facebook photos and videos directly to other services, starting with Google Photos.Read more here

Search 

1) Google now shows carousels of reviews on local business profiles. Read more here

2) BERT comes to 70 languages globally. 

Category
Digital Marketing