TechShu Marketing Digest: Feb 2019

This curated list includes important updates and insights from the month of February. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement

  • YouTube lets some advertisers buy masthead ads on CPM basis. The announcement read

Through the beta, advertisers can purchase the Masthead on a cost-per-thousand (CPM) basis, and customize the audiences they want to see it. The placement will remain as a reserved buy, with impression guarantees across campaign flights that can range from a single day and up to seven days, ensuring brands can drive the visibility they need on the dates that matter most.

In addition to driving mass reach, the Masthead is also memorable and effective: Masthead ads have a significant impact on Ad Recall, with an average lift of 92%, and drive an average 46% lift in Purchase Intent.2

  • Maximize conversions bidding will become globally available to advertisers using TrueView for action. Read more here
  • Parallel tracking for Display and Video campaigns available May 1st, 2019. Read more here
  • Facebook will show users the agencies, partners involved in Custom Audience targeting. Read more here
  • 1 of 3 marketers shifting ad spend from Facebook and Google to Amazon, study says. Read more here
  • Facebook introduces showcase for premium video advertisers. Read more here
  • Quora announces bulk ad creation and editing. The announcement read  

Bulk ad creation
You can save time creating ads and uploading them in bulk using an Excel spreadsheet or CSV. Quickly create multiple text ads variations in minutes, test your hypothesis, and see how your audience reacts to a certain combination. With the bulk ads editor, you can leverage the power of Excel to easily experiment and test different combinations of text, headlines, body descriptions, urls, and call to actions. Currently, the bulk ad creator is only available for text ads.

  • Click share coming to Search campaigns. Read more here
  • Google tests ads in Assistant results. Read more here
  • 2018 a "landmark year" for digital advertising, the IAB credits the surge in spend with strong growth in the over-the-top (OTT) and direct-to-consumer (DTC) markets: Study. Read more here
  • Digital advertising in the US is finally bigger than print and television. Read more here
  • Amazon extends Sponsored Products to AmazonFresh for CPG brands. Read more here
  • Google revamps Test My Site mobile site speed tool. Read more here
  • Facebook testing new Ads Manager interface. Read more here
  • Display ads created using the AMP framework perform best on AMP web pages. Read more here
  • Google Ads introduces three new features for responsive display ads: video assets for responsive display ads, new combinations report, and ad strength scorecard. Read more here
  • 77% of US ad fraud classified as highly sophisticated: Study. Read more here
  • Digital marketing spend to reach $146B by 2023, but search landscape is changing. Read more here
  • Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content. Read more here

 

Search

  • Search Console will soon begin assigning search metrics to the (Google-selected) canonical URL, rather than the URL referred to by Google Search. Read more here
  • Product card buttons pop up on desktop search. Read more here
  • New Messenger feature gives you ability to remove messages for everyone. Read more here

 

Social

  • LinkedIn Pages have new additions - Content Suggestions, Page Analytics, and Pages Toolkit. Read more here
  • YouTube may disable downvotes to curb mob spamming. Read more here
  • Vertical video outperforms square video within the Facebook News Feed: Study. Read more here
  • Link posts have the biggest share of all Facebook posts: Study. Read more here
  • YouTube expands test of its Instagram-like Explore tab to more devices. Read more here
  • Reddit's testing a tipping option to pay creators on the platform. Read more here
  • LinkedIn launches LinkedIn Live. Read more here
  • Instagram tests new title option for Instagram Live. Read more here
  • Instagram's working on new updates for IGTV, Public Collections. Read more here
  • LinkedIn launches new group features.  

Advertising & Branding

  • Hulu taps viral Instagram egg for mental health PSA after Super Bowl. Read more here
  • 75% of consumers like discounts and offers: Report on Brand Loyalty. Download here
  • Kellogg sees 18% sales bump through pilot for VR merchandising tool. Read more here
  • 81% of brands could disappear and European consumers wouldn’t care. Read more here
  • How Oral B is using AI, data and smart mirrors to take the brand beyond oral health. Read more here
  • Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns. Read more here
  • How Cars.com intercepted Super Bowl conversations to increase traffic 42%. Read more here
  • Jeep racks up 106M online views without running Super Bowl ad. Read more here
Category
Digital Marketing