TechShu Marketing Digest - November 2018

This curated list includes important updates and insights from the month of November. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.

Digital Advertisement

  • Pinterest's New Promoted Carousel Ads Will Display Up To 5 Swipable Images In A Single Ad. The announcement read

Each card can feature a different image, title, description and landing page, giving businesses a chance to flex their creative muscles and offer people on Pinterest more reasons to engage with their ads. Here’s how:

Pinners see a Carousel in their feed just like any other Pin
They can swipe through the Carousel cards directly from the feed
They can also tap the Carousel to see the image and landing page

  • Instagram Tests New Promoted Stories Ad Option For Business Accounts. Read the report here
  • Google Ads Rolls Out Four New Search Ad Position Metrics. The announcement read
  • Impr. (Absolute Top) % - the percent of your ad impressions that are shown as the very first ad above the organic search results.
  • Impr. (Top) % - the percent of your ad impressions that are shown anywhere above the organic search results.
  • Search (Absolute Top) IS - the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS - the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
  • YouTube Movie Trailer Videos Are Being Tested In Google Search Ads. Read more here
  • Bing Ads Roll Out New Competition Tab With  Auction Insights Section And Recommendations Section. Read the full announcement here
  • Digital Ad Spend Hits Record-breaking $49.5 Billion In First Half 2018: IAB. Download report here
  • Google Opens AMP Story Ads To All Mobile Websites. The announcement read

Like AMP story content, story ads use the entire screen to convey a brand or message using a combination of video, image, or animations. A user continues the tap gesture to skip over the ad if uninterested but also has a consistent way to explore the ad using the call to action button. In addition, every ad has a ‘consistent’ ad attribution label, so users are easily able to distinguish between an ad vs organic content inside a story.

Ad placement & insertion are orchestrated by the runtime and therefore story ads are shown to the user only once they have fully loaded. As a result, story ads by definition are 100% viewable.

Story ads leverage the open source AMPHTML ad framework, which ensures that the ads are always performant and secure. This is achieved by replacing custom JavaScript with powerful AMP components that provide ad functionality. You can learn more about AMPHTML ads here or check out the resources below to create AMPHTML ads specific for AMP Stories.

Continuing in the AMP project’s footprints, we wanted to create an ad ecosystem where any ad provider could participate in delivering monetization solutions for story creators. AMP now has close to 100+ ad network integrations, and we hope to achieve a similar level of diversity for publishers.

  • Instagram Rolls Out 3 Fresh Features To Promote Holiday Shopping. The announcement read

Save to your new Shopping collection:

Now when you come across a must-have item, save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas for the holidays.

Shop on business profiles:

We’re also testing a redesign of the Shop tab on business profiles so you can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, and the post featuring the item. It’s a great way to browse all the products from a brand you love on Instagram, in one place.

Shopping in Feed videos: 

You can now shop in videos from your favorite brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.

  • Bing’s expanded text ads now support up to three headlines and two descriptions. Read more here
  • Google My Business Insights To Get More Recent Data. Read more here
  • Quora Rolls Out A Native Ad Unit Called Promoted Answers. Read more here
  • Google Rolls Out Target Impression Share. The announcement read 

Target Impression Share won’t be applicable for every situation, so continue to align your bidding strategies to your campaigns’ goals.

Social Media 

  • Twitter Rolls Out Test of New Button to Switch Between Chronological and Algorithmic Timeline. Read more here
  • Facebook To Begin Rolling Out Analytics For Instagram Accounts & Expanded Page Analytics.

To view Instagram and Facebook Page analytics, simply use the tools you already use in Facebook Analytics—like funnels, segments, and omni-channel groups--to:

Discover whether people who comment on or like Instagram posts have higher retention rates.
Compare the lifetime value of people who interact with your Instagram account to those who don't.
Create segments: e.g., all the people who commented on one of your posts—and analyze the value they bring to your business.
Understand your Instagram audience overlaps with the people downloading your app, or visiting your website, or even engaging with your Facebook Page.

You can read the full announcement here

  • Users can now add IGTV video ‘previews’ to Stories. 

  • The New LinkedIn Pages Are Rolled Out. Read the full announcement here
     

 

  • Facebook Starts Rolling Out 'Unsend' Option in Messenger. Read more here
  • Facebook Rolls Out An Update On News Feed Algorithm To Disincentivize Provocative Content. Read the full letter by Mark Zuckerberg here
  • Instagram Rolls Out Dashboard That Shows How Much Time You Spend On It. Read more here
  • Instagram To Crack Down On Fake Likes, Follows and Comments From Third-Party Apps. Read more here
  • YouTube Will Start Testing ‘Ad Pods’ Where 2 Skippable Ads Will Be Delivered Back-To-Back. Read more here
  • Facebook Is Finally Rolling Out Its ‘How Long Do I Spend On Facebook’ Dashboard. Read more here
  • Facebook Releases The Latest 'Topics to Watch' Report That Highlights Rising Topics of Conversation. Read more here
  • YouTube Stories Feature Available For Creators With 10K Subscribers. Read more here
  • Instagram Adds Automatic Image Descriptions That Will Help In Assisting Visually Impaired Users. Read more here
  • LinkedIn Users Can Now Share Their Location Through The Messaging Functionality. Read more here
  • LinkedIn Introduces New Privacy Setting That Lets Users Prohibit Connections From Exporting Their Email Address. Read more here
  • Searches Performed Outside Facebook Don't Affect Waht You See On Facebook. Read more here
  • Instagram Adds A New Option That Allows Users To Make A Close Friends List On Stories & Share With Just The People You’ve Added.Read more here

Search

  • Google Search Console Stats Show Directly In Search Results For Site Owners. Read more here
  • Google Rolls Out A Major Update For PageSpeed Insights Tool With More Data From Lighthouse. Read more here
  • Google Rolls Out An Improved Version Of The My Business App. Read the full announcement here
  • Google Adds Event Listings, Detail Filters In Google Search Console Performance Report. Read more here
  • Google Releases An Updated Version Of The My Business API. Read more here

 

Category
Digital Marketing