With a fast pacing world, everything has now moved to a digital space. Currently, digital marketing is an important weapon for any business to soar high. Although it’s been more than two decades that Google was launched, a lot has changed since then. At XXX, one of YYY's leading digital marketing companies, we focus on providing the best SEO services to our clients to expand their business to the next level.
So, here we are with some simple basics that can help optimize your website and rank it better as far as SEO services in and outside of Kolkata are concerned.
- Core Web Vitals
It would be best if you adapted to the Page Experience Update, an initiative by Google's core algorithm that helps quantify the significant metrics and provides the best user experience. One can check the core web vitals with the help of PageSpeed Insights, Lighthouse, and Console.
- User Experience
User experience (UX) helps gain insight into users, their abilities, values, limitations, and, most importantly, their needs. For this, one must create content that has the following:
- Usability and Accessibility: Your content should be user-friendly and accessible to the common mass.
- Objective-Driven Content: The content you offer should be unique and satisfy a need. It should evoke emotion and appreciation in the readers.
- Credibility: Your website must hold credibility for people to believe you.
- Search Intent
In the era of machine learning and artificial intelligence, Google Core Algorithm carries a lot of importance. It would help if you looked at the websites that are ranked top in the SERPs.
- Mobile-First
Your website should be mobile-friendly and adaptive to any device – a smartphone, tablet, or desktop. Therefore, it is vital that you, too, start taking the 'mobile-first-index' seriously. You can use short meta titles that are easier to read on mobile devices and avoid popups that cover your content.
- Schema
Once you add schema markup to a webpage helps create an enhanced description that appears in the search results. This is known as a rich snippet, and all leading global search engines, like Google, Yahoo, Bing, etc., use this to improve their search experience.
- 6. Technical SEO
One must have a strong website architecture that will help the users navigate your site, thereby making it easier for Google to crawl and index your pages. Once you have the right architecture in place, you can initiate a technical or SEO audit.
- Content Marketing
According to a report, nearly 97 zettabytes of data will be developed, stored, copied, and consumed worldwide this year. This implies that one must break through this content clutter as time passes. Therefore, you can create content as a resource centre and news articles that sync with resources and interlink.
- Test and Document Changes
As per a recent study, 50% of pages get more clicks when optimized better. The basic steps for SEO testing include the following:
- Determining the content.
- Documenting your testing and publishing changes.
- Submitting the URLs for inspection through Google Search Console.
- Link Building
Links form an important part of website ranking. The leading link-building strategies include backlink mining, broken link building, link reclamation, and claiming unlinked mentions.
- Trace and Evaluate KPIs
Before you build an SEO-friendly site, we must ponder the important SEO KPIs such as content efficiency, accurate search visibility, customer lifetime value, brand visibility in search, average engagement time, etc.
Conclusion:
You must reinvent your strategies if you want your website or webpage to attract a proper audience. So, what are you waiting for? Start following these 10 steps for long-term success.
Note:
XXX* and YYY* has been used to mask the identity of the client and their associate’s.