In the wake of COVID, 56% of consumers prefer to shop locally and support smaller and local brands. Moreover, 80% of local searches convert.
Not convinced yet? There are many reasons why local search conversion rates are so high. Firstly, local search results on mobile phones indicate buyers with stronger purchase intent. Secondly, smartphones facilitate multitasking, meaning searchers are seeking instant gratification.
Thus, our local SEO company in Kolkata strongly recommends that you build a solid local search presence regardless of whether you have a small brick-and-mortar store or serve a specific geographic area.
Listed below are 10 of the most reliable Local SEO Tools, most of which have been used as part of our local SEO services in Kolkata, which have helped our clients to up their Local SEO game drastically. So let's take a look at each of them.
- GrowthBar - Along with finding local keyword suggestions, it can help you identify the top-performing keywords of your local competitors.
Our local SEO company in Kolkata uses GrowthBar's Chrome extension to research keywords, analyze backlinks, and run PPC campaigns.
Pricing: 5-day free trial, paid plan starts from $29/month
- GeoRanker - Track your local search rankings citations using GeoRanker's local SEO tools. Among its features are:
- Local Rank Checker & Tracker: Shows real-time ranking information for targeted cities and countries.
- Keywords Density Tool: Measures the frequency of a keyword versus total words.
- Local Citation Finder: Creates your business's citations on industry-relevant websites.
- Pricing: Paid plan starts from $99/month
- Synup - As a local SEO company in Kolkata, we use Synup to track our client’s performance on local directories, search engines, and review sites.
Among its features are:
- Location Management: This makes managing your location super easy.
- Crawl All Listings: Checks 200+ local search engines and directories for inconsistencies.
- Instant-Sync: Updates business and location data across sites.
- Pricing: Paid plan starts from $30 per location per month
- BrightLocal - It is an all-in-one platform to monitor, audit and improve Local SEO. Among its features are:
- White-label Reporting: Client reporting system with customizable dashboards.
- Clean-up and Build Citations: Over 1400 sites are manually updated and built by BrightLocal.
- Audit Citations: Finds and monitors existing citations across thousands of websites.
- Pricing: 14-day free trial; paid plan starts from $29/month.
- Whitespark - We've used Whitespark in our local SEO services in Kolkata, for building citations, earning reviews, monitoring rankings, and building high-quality backlinks to win customers and manage our local search. As a local SEO company in Kolkata, we have used their free version, which includes a Review Handout Generator, Offline Conversion Tracker, and Google Review Link Generator.
Among its features are:
- Local Citation Finder: Finds all the critical citation opportunities you're missing, so you can rank higher locally.
- Local Rank Tracker: Tracks your local and organic search rankings.
- Reputation Builder: Let’s review your business on popular platforms and bring more business through the door.
- Pricing: Paid plan starts from $100/location for up to 5 industry/local sites.
- Local SEO Checklist: One of the many things we discovered while offering local SEO services in Kolkata is that it has 40 different options for optimizing your site for local search results.
Among its features are:
- Google Checker: Check if your business listing meets GMB’s guidelines. ● Small Business Checklist: Provides aspiring entrepreneurs with a comprehensive list of tasks they need to complete for their business idea to take off.
- Schema Scanner: Check for schema-marked-up content and identify non-schema pages.
- Pricing: Free
- Moz Local - Our local SEO company in Kolkata uses this tool to submit accurate location information to aggregators and online directories, fix duplicate business listings, and update them as needed.
Among its features are:
- GMB Sync: Claim your GMB listing and keep your profile up-to-date. ● Real-time Update Distribution: Distributes basic or enhanced listing updates across the Local Search ecosystem in real-time.
- Local Listings Dashboard: Monitors your online listings, tracks their performance, and optimizes them.
- Pricing: Paid plan starts at $14 per month.
- Listing Management Tool by Semrush - It allows you to update your information via a centralized dashboard and publish it to 50+ authoritative online directories.
Currently, it is available to Semrush users in only five countries - the US, UK, Australia, Germany, and France, which prevented us from integrating it with our local SEO services in Kolkata.
Pricing: $119.95/month for Semrush Pro (includes Listing Management tool).
- Yext - Many local SEO companies in Kolkata, like ours, use Yext to boost brand awareness, attract traffic, and increase sales through listings, pages, and reviews.
Among its features are:
- Listings Management: Listings are directly integrated with maps, apps, search engines, and social networks so customers can find you.
- Duplicate Listing Suppression: Any duplicate business listings will be eliminated for good.
- Google My Business Management: Updates can be made directly through the platform and published to GMB.
- Pricing: Paid plans start at $4 a week.
- Uberall - Currently, it lists over 600,000 businesses on the map and is trusted by over 500 companies.
Among its features are:
- Local Data Optimization: Ensures your business is listed and syndicated correctly.
- Listings Management: Ensures that only the most accurate local listings data is displayed when searching.
- Google My Business Management: The seamless integration with GMB makes updating your listings effortless.
- Pricing: A free demo is available; paid plans are tailored to your brand.
Final Thoughts
Investing in the right local SEO tool will save you time, and you'll be able to maintain your local activities, such as reviews, feedback, keyword tracking, business listings, and the like, more effectively and efficiently. Additionally, it is vital for generating leads and converting local prospects.
So would you like to start a local SEO campaign for your business? As a local SEO company in Kolkata, we can help you grow your business locally and expand it to a national level over time by leveraging local and organic SEO strategies.