Social media marketing is a form of digital marketing that uses popular social media networks such as Twitter, Facebook, LinkedIn, and Instagram to achieve your marketing and branding goals. It is the art of using evolving market strategies to help businesses achieve their long-term targets, such as higher profit dividends, devoted brand supporters, and an impressive bounty of sales and leads.
In case your business is still not registered on any social media platforms, you are missing out on a huge chunk of the customer base that can propel your business to unimaginable heights. In this blog – TechShu, a Kolkata-based social media company in Kolkata, helps small and micro businesses explore the dynamics of social media management services.
First Steps to Create Your Social Media Presence
Social media is all about engaging conversations, community, and audience interaction and the ultimate junction for building important business relationships. Being on social media adds to your efforts in traditional marketing, and your ability to respond to society's perception is facilitated well by social media.
Your Bio and Image
As rightly said, that first impression is the last image; you need to be very particular about carrying your image properly. This will help grab the audience's attention and instantly connect you with your customer base.
You can follow the steps below to create a win-win bio and company image that meets your expectations.
- For social media platforms such as Twitter and Instagram, think carefully to craft your bio, translating your brand values in the restricted character limit.
- Break down your bio into small bits of information and start with a short tagline.
- You can continue with a short CV such as 'trusted by the investors since 1989".
- Mention your collaborations with a big well-known brand if any.
- You can add a link to your website, company email, newsletter, or blogs to divert traffic to these pages.
Social Media Posting Strategies for Business
You need to be very precise on your social media strategies, as the type of consumers you interact with on your platforms will influence your business.
Here are 5 social media posting strategies you can follow for your business.
- One piece of information at one time: Do not overload the consumers with too much content in one post. Keep feeding them with information in the next posts.
- Engaging visual representation: Focussed, eye-catching, and content-driven visuals attract the mass.
- Be responsive: Going digital doesn't imply you become a bot. You are expected to 'interact' with your audience; thus, timely responsiveness will help you engage with them better.
- Acknowledge Efforts: Every time someone likes, comments, and shares your post or follows your page, a humble 'thank you' works magic and creates good brand value.
Staunch Commitment towards Your Business Presence
Social media is not a one-timer like your website page. It demands dedicated commitment with a regular posting schedule. You can do this by following these five basic mantras:
- Create a brand value
- Be precise on your active social media platforms for your posts
- Create a well-defined posting schedule with proper intervals
- Link your product or service with your ultimate brand value through the appropriate choice of words in the post
- Choose your brand tone accurately, as it reflects your business values and helps engage with the audience.
Analyze and Measure
Almost every social media platform gives you data about your audience's interactions. Use this data to strategize your digital marketing efforts efficiently. Monitor your results regularly and utilize the data to make balanced decisions and brand awareness.
Social Media is The People's Place
Since your social media reflects your brand values, engaging content motivates prospective customers and clients to follow you, engage, and share your content.
Therefore, a vibrant social media presence needs your utmost dedication, commitment, dedication, willingness and openness about your business.
You will get the best results if you go where the people are.