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Digital Marketing Blog

Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)

Category: Digital Marketing

Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux.

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Did Coca-Cola Invent Santa Claus?

Category: Digital Marketing

"Alas! How dreary would be the world if there was no Santa Claus!”. It’s going to be a very different Christmas this year and Santa is preparing

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From Gillette to Dove's Men + Care Campaign: here's a list of campaigns centered around men

Category: Digital Marketing

Marketers are increasingly focussing on the new roles ( at-home fathers, carers, cooks...) that men play in the society. We are seeing more and more marketing campaigns highlighting the fragile or more emotional side of men.

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Best B2B Marketing Campaigns To Get Inspired From

Category: Digital Marketing

B2B buyers navigate the purchase path like any other shopper does.

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