A press release serves many purposes like -
- To let the whole world of web and off the web know about your services/ products/ launches.
- News websites publish contents from the press release websites.
- You end up getting more links to your site.
- PRs add credibility to your website.
Find More details at - Why do we write press releases? 13 Things to Take Into Consideration When Writing a Press Release
- First of all news has to be new and newsworthy
- You must write the release in the “third person”
- Use active voice
- Write in plain, simple language. Avoid excessive use of adjectives and fancy word
- Headline should convey the gist of the story in one sentence
- Should be brief, concise and not be repetitive in nature
- Contain a valid email and phone number
- Provide as much contact information as possible: Individual to contact, address, phone, fax,
- email, web site address
- Include a link of the company website in the release
- Add the date and location at the beginning
- Titles must contain keywords
- Add quotes of concerned officials as it adds credibility.
How should your press release look?
Date, Time & Location:
Headline (Start with a short and appropriate headline) First Paragraph – All key information like - who, what, where, when and why must be in this paragraph. Second Paragraph - Add details of the key information you’ve mentioned in the first paragraph. Third Paragraph - Add quotes from someone relevant to the story. Don’t write too many points in one quote. Ideally one quote should make one point. Fourth Paragraph - Extra relevant information if you have any. Note – If you are adding photos then include these info - what is the occasion, date, where it is and contact details. ------------------------------------------------------------------ Contact – Name Contact Number & Email Id [Type your Company name here] [Type your company address here] Telephone Fax Company Email Company Website [Type www address]
Special Thanks to Abhirupa & Bhanusmita for helping with this post.. You two ROCK :-)