Anchor Text optimization of Ougoing Links
Category: On-page Value
Frequency of Checking: Monthly
Importance Level: 3/5
Keywords in anchor text that is linking to other pages. Outgoing links should be on topic & descriptive.
- Do’s: The anchor text is very scan-able part of the page. In case if we are linking to different pages of the site inside content (and template, template sparingly) then it is advisable to use the anchor text with proper keywords.
- Don’ts: Don’t make it spammy and keep the usability in mind while doing it.
- Quality check: See the possible of such anchor text.
- Progress check: See how many pages were checked and how many anchor texts were added.