Keywords in Title:
Category: On-page Value
Frequency of Checking: Monthly
Importance Level: 5/5 (It is the most important part)
- Do’s: Limit it to 60. Have the most important keywords towards the beginning, only way you can achieve the most optimized title is by knowing all the keywords assigned to the page. Make it comma separated, try to make a sentence, have brand name, target less number of keywords for each page. You can have the local place name if it is local targeted. Keep the important keywords towards the start.
- Don’ts: Don’t make it look spammy. Don’t have the same keywords repeated. It should make sense.
- Quality check: Check the webmaster consoles and see the duplicate titles. Also make sure that the targeted pages have proper title. Check for over optimization.
- Progress check: See how many Titles are fixed. Some of the pages may go through many changes, so we can keep a track of that too.