Ads That Leverage Technology The Right Way

Nearly all form of marketing is now technology-driven. But not all marketing technology strategies are successful. Here we discuss 10 campaigns where marketing and technology were intertwined seamlessly to meet the business objectives.

1. Apolosophy by Apotek

The ad was made to introduce a new line of hair products by Apotek, a Swedish pharmacy brand.

Place: Stockholm subway platform

5 Things Advertisers Need To Know About Dads

Dads hate shopping. Dads can't change diapers. Dads can't cook. Dads can't do this...dads can't do that. Well, it's time to change the way dads are stereotyped as clueless and incompetent when it comes to parenting. Dads are as involved as moms - from grocery shopping to buying products for their kids. Here're some interesting facts - from Father's Day spending to how dads view online advertising.

Mother's Day 2016 Viral Stories

Here we discuss stories that've captured the depth & meaning of motherhood. Read on

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1. One Tough Mother

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Emoji : The New Friend of Marketers

First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji.

What Went Viral In 2015? But Not For Good Reasons

Blame it on humour gone wrong, sloppy copy or plain misfortune - these brands somehow couldn't put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing, disgruntled employees taking over company's official Twitter account, nauseating Twitter polls + content that didn't simply hit the right note with the audience. Here, we share 10 such incidents that were talked about - but not in a good sense.

Campaigns That Went Viral in 2015

Every year, we come across hundreds of advertisements, on an average. However, many of these ads just shamelessly endorse products and are quickly forgotten. But then, there are advertisements that tap into our emotions, make us think, bring a smile to our lips, or perhaps a few tears to our eyes. These are advertisements that rise above their purposes and achieve something greater. In 2015, we came across 15 advertisements that pulled off this difficult task. Take a look:

1) Choose Beautiful (Dove)

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

Storytelling is probably the oldest form of making an instant connection with people. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. Learn how to be a better storyteller from 100+ inspiring digital marketing campaigns

6 Image Marketing Lessons from Zomato

Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore.

Direct Winners Cannes Lion 2015

FCB Chicago for Kmart and Joe Boxer's "Joe Boxer Inactivity Tracker" (gold)

You must have heard of the wearable devide that tracks your calorie burning rates while working out. Now you have a tracker that calculates your idleness.

R/GA New York for The Ad Council's "Love Has No Labels" (gold, two silvers)

Mobile Lion Winners, Cannes Lion 2015

R/GA New York for Equinox (gold, silver, bronze)

If you want to witness the next generation fitness program, you must watch this spot.