U.S. Promo & Activation Winners Cannes Lion 2015

LifePaint campaign for Volvo - Agency: Grey London

Every year, more than 19k bikers meet with accidents on road in the UK. Volvo presents a life paint that offers a unique shininess in the dark. This ad shows you how it helps bikers.

Prevent Gun Violence's "The Gun Shop" (two golds, silver) - Agency - Grey New York

Cannes Lion 2015 Outdoor Awards

Unicef Fatty, Nerd – 2 Gold Lions - Agency: PROLAM Y&R

This is an anti-cyberbullying campaign with the copy, "One shot is enough”.

Ecofill Ink Cartridges - Gold Lion - Agency: Ogilvy & Mather Colombia

This hilarious Colombian campaign shows how it affects your work when you’re running out of printer ink cartridge.

Father’s Day Campaigns - Not To Miss Ones

He is the unsung hero, our comforter, and our mommy-convincer. He might not have the superpowers like the Marvel superheroes or the ones that the DC comics heroes possess, but he definitely has the power to be your hero, in your daily life & still simply, just be awesome at it! No, we’re not aiming at giving you tear jerking urges, hold on.

Viral Ads And Campaigns of May, 2015

# 1: Evian: Live Young

You must be aware of Evian’s Live Young campaign that shows adults as children. These new ads are continuation of this series. Take a look. Aren’t they cute?

10 Mother's Day Campaigns 2015

Mothers' Day campaigns 2015 from around the world

April, 2015: 10 Digital Campaigns That Went Viral

# 1: Chevrolet’s Eyes On The Road:

What is your definition of a real fun prank? If you ask us we would say something that keeps people wondering if it was just a prank or real for a pretty long time. Chevrolet did it with their “Eyes On The Road” campaign. They created 7 spots featuring real people amidst a serious discussion with an expert and suddenly zombies, firemen, killer clown, puppies kept coming to the scene randomly. How would you react in such a situation? Take a good guess.

How to Create a Natural Connection with Your Audience

Your audience is there for entertainment. And you are there for business. There is a huge gap between your expectations and that of your audience’s. How to bridge between these two? The only way is, become a dear-to-all brand on social media. And having a few characteristics would additionally help you.

There are businesses that are doing great with their social media marketing on that line. Let’s take a look at how they are doing it and how you should create your social media strategy to connect with your audience better.

The Recipe for Successful Visual Marketing

Let’s do a split test: One information, presented in two different ways. Which one is appealing more to you?

50% of our brain is involved in visual processing.
70% of all our sensory receptors are in our eyes
Within 0:01 seconds, we can get the sense of a visual scene.

OR

Image - Jeff Bullas

10 + 1 Digital Campaigns That Went Viral This Month

# 1 Durex connected technology with relationships:

We’re living in an age, when we prefer spending time with technology and not with the person, sitting next to us. Food for thought?

Interestingly, we already know how it’s affecting relationship with our partner . Still, we can’t help it. How about a technology that would help you enhance your relationship with your partner in the bedroom?

Durex understood it and gave you that magic technology. Watch the video if you’re one of those gadget slaves.

How One Wrong Strategy Turned The Table for a Big Brand

Team India lost the semifinal to Australia. It’s indeed sad, disappointing, disheartening for the countrymen. While many people started bashing certain team members for the loss, some started creating memes that are still trolling. Some of them are harmless jokes while some of them are a little hurtful. But one incident showed that come what may, people in India are proud of their team.

Wondering what’s that?