Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)

There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science.

According to Wikipedia,

30 Best Content Marketing Tools

Any marketer can achieve greater content marketing success with the right tools. Isn’t it? Here is a list of 30 best content marketing tools for next-gen content marketers. Explore and learn.

Google Keyword Tool: A great tool to find keyword ideas. It also tells you how the keywords will perform.

50 Email Marketing Statistics Every Marketer Should Know

Email marketing when done right can positively impact your entire marketing mix. Below mentioned are some interesting stats to help you understand how customers and marketers view emails -

Popularity of emails and its usage in marketing

1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source - Radicati)

How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]

Storytelling is probably the oldest form of making an instant connection with people. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. Learn how to be a better storyteller from 100+ inspiring digital marketing campaigns

15 Digital Marketing Books Marketers Must Have on Their Bookshelves

1. Permission Marketing (Author - Seth Godin)

This is an all-in-one book for digital marketers, where they need to understand the importance of permission marketing, the opposite of interruption marketing. The book was written in 1999, when the concept of permission marketing was pretty nil.

8 Habits of a Successful Digital Marketing Manager

Digital marketing is a high-growing industry with lots and lots of new opportunities. Sounds interesting, right? What to know how to become a successful digital marketing professional? Here are 8 habits that you must have in you.

50 Examples of Amazing Logos

What's a logo?

Why logos matter?

6 Image Marketing Lessons from Zomato

Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore.

Direct Winners Cannes Lion 2015

FCB Chicago for Kmart and Joe Boxer's "Joe Boxer Inactivity Tracker" (gold)

You must have heard of the wearable devide that tracks your calorie burning rates while working out. Now you have a tracker that calculates your idleness.

R/GA New York for The Ad Council's "Love Has No Labels" (gold, two silvers)

Mobile Lion Winners, Cannes Lion 2015

R/GA New York for Equinox (gold, silver, bronze)

If you want to witness the next generation fitness program, you must watch this spot.

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