Cool Stuff

April, 2015: 10 Digital Campaigns That Went Viral

# 1: Chevrolet’s Eyes On The Road:

 
What is your definition of a real fun prank? If you ask us we would say something that keeps people wondering if it was just a prank or real for a pretty long time. Chevrolet did it with their “Eyes On The Road” campaign. They created 7 spots featuring real people amidst a serious discussion with an expert and suddenly zombies, firemen, killer clown, puppies kept coming to the scene randomly. How would you react in such a situation? Take a good guess. 
 

How to Create a Natural Connection with Your Audience

Your audience is there for entertainment. And you are there for business. There is a huge gap between your expectations and that of your audience’s. How to bridge between these two? The only way is, become a dear-to-all brand on social media. And having a few characteristics would additionally help you. 
 
There are businesses that are doing great with their social media marketing on that line. Let’s take a look at how they are doing it and how you should create your social media strategy to connect with your audience better. 
 

3 Indian Brands That Cashed in on ICC World Cup 2015

Can you say what’s common between the Super Bowl and ICC World Cup? Yes, both belong to sports. Both are exciting. What’s next? Let us help you. Both these tournaments open a wide gate for branding. It's a win-win for all. Audiences get entertainment and brands get huge recognition. 
 
Here are 3 Indian brands that are doing great with content marketing during this ICC World Cup.
　　　

Star sports 

 
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