Psychology Of Color, Consumer Behavior and Branding

Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision.

Let's dig deeper to understand how it can be utilized for changing a consumer behavior and creating an unfailing branding.

Psychology of color in website design: An example

50 Examples of Amazing Logos

What's a logo?

Why logos matter?

6 Image Marketing Lessons from Zomato

Zomato is one of the few brands that have excelled in content marketing. And if you analyze their content marketing strategy, you'll find images playing an important role. Here we've analyzed a couple of their posts. Read on to explore.

Creating Compelling CTA - A Game of Website Design

You have redirected your customers to your website from various digital marketing networks. Excellent! Now what? How can you ensure that your leads take the desired action on your website?

Web Design Trends to Watch in 2015

Web designing has come a long way from being static to dynamic. But when it comes to design trends, they are ever-changing. The sky is the limit as far as it concerns designing and coding. However, keeping the eye on the latest design trends, we can safely say that these 9 tips would help you create a compelling web experience for your audience.

Whose design is it anyway? Steve Jobs?

Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. - Jobs On web there are 5 tiers

Aesthetics
Usability
Persuasion
Technology
Dumb Search Engines

Now from company to company one guides the other ... At times for really quick launches we have design and we fit the idea on top of it (Design -> Usability) ... if I need to arrange it in order