Digital Marketing

1. McDonald’s - Don't Pay. Simply Hug 

The fast food giant, McDonald’s is a champion when it comes to take their fans by fascination by running super interesting social media campaigns. During the 2015 Super Bowl, McDonald’s launched the “Pay With Lovin’” campaign where random customers were selected who paid for their order with ‘loving gestures’. The servers at McDonald’s stores accepted ‘loving gestures’ such as family hugs instead of cash during the promotion times (which ran from 6 a.m. to 6 p.m. from February 2 to February 14). 

A collection of insights and reports released in April - and you can't skip reading them. 

Have you ever wondered why popular brands are so popular? While the reasons and ‘success formulas’ can be different, there’s one thing that’s common to all – human connection. Let's explore how world-famous brands build strong associations in people's minds & trigger right memories at the right time. 

Digital marketing reports and surveys released in February that you can't afford to miss.

1) New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers

Content-enabled campaigns are often tailored to where the buyer is in the funnel, address specific pain points, and can provide useful and relevant benchmark data for the prospect. Read more here

To attend the workshop register here 

A survey of marketing professionals in India by Octane Research conducted in 2016  found the leading digital marketing activities that marketers include in their digital marketing mix to meet business objectives 

 Workshops will be conducted in

• Jaipur, Marriott Hotel on 15 Feb 2017 
• Delhi, The Park Hotel on 17 Feb 2017
• Chennai, The Residency on 24 Feb 2017 

To attend the workshops click here 

When it comes to spearheading your organization’s digital evolution, the role of digital marketing strategist is vital. He/she develops integrated marketing programs that offer seamless and consistent experience to customers as they navigate the decision journey from consideration to purchase, which in turn translates to tangible results. 

Here we discuss key traits and skills to look for when hiring a digital marketing strategist

Across geographies and industries, content marketing was a hot topic in 2016. Over here we'll see how did companies fare in terms of drafting content strategies, tracking performance, creating content types that met the goals and overcoming the challenges. 

You've got an email! These 4 words still hold magic for consumers across the globe. Which is why email as a marketing channel generates the highest ROI ( an estimated ROI of $38 for every $1 spent, according to the Direct Marketing Association). Here we discuss key email marketing insights from 2016 to help you understand how the landscape of email is changing and how marketers are aligning with the changes.