How Much Time Social Media Should Take!

How to Re-purpose Your Old Content

Today’s audience is suffering from content-overload. If you are a digital marketer or an online inhabitor, you cannot ignore this piece of truth. It’s very difficult to reach out to 100% of your audience each time you create something new. In fact, businesses should focus more on content re-purposing rather than creating more new content.

Advantages of re-purposing your old content:

Mistakes to Avoid in Visual Marketing

Visuals are very crucial for every business to stand out in the rat race of social media marketing. According to an interesting infographics, YouTube has 4 billion views everyday. Instagram surpasses Twitter for daily active mobile users. Images on Facebook get 53% more engagement than those without. A Buffer App blog confirmed that tweets with images get higher engagement compared to their no-image counterparts.

How to Fit Social Media into Your Business Strategy

Does social media fit your business? If you are into B2C, your answer would probably be ‘Yes’. Similarly if you belong to product industry, you might be more inclined to social media marketing, rather than service industry. Even if some industry people may think that social media would not work for them, but the fact remains, social media is potential for every business, provided you go about with a right strategy.

What’s your business goal:

How to Optimize Your LinkedIn Profile for Maximum Visibility

Before we proceed with the article, we would like to show you some stats.

Total number of LinkedIn active users is 350 million with 2 new registration every second.

Profile views for every LinkedIn member that lists his skills is increased 13x.

Company CEOs have 930 connection on an average on LinkedIn.

(Source: expandedramblings)

10 Mother's Day Campaigns 2015

Mothers' Day campaigns 2015 from around the world

How to optimize your Facebook ads for sales

Traffic, leads, sales... Which of these three sound most lucrative to you? You would say, “sales”. What do you do to improve your sales on social media? You would say that you run ads on different social networks, mainly Facebook. Ironically, most of the ads that marketers run on Facebook, are optimized for traffic and leads, not sales.

Look at the image below:

April, 2015: 10 Digital Campaigns That Went Viral

# 1: Chevrolet’s Eyes On The Road:

What is your definition of a real fun prank? If you ask us we would say something that keeps people wondering if it was just a prank or real for a pretty long time. Chevrolet did it with their “Eyes On The Road” campaign. They created 7 spots featuring real people amidst a serious discussion with an expert and suddenly zombies, firemen, killer clown, puppies kept coming to the scene randomly. How would you react in such a situation? Take a good guess.

How To Start Marketing Your Business On Pinterest

Are you on Pinterest? Does your business need Pinterest in the first place? Before getting started let’s see whether your business needs to be present on the second fastest growing social network?