Digital Marketing

Does “Social Selling” sound like a unicorn? Beautiful but surreal? Desired but unattainable? What if we say, it’s not impossible, though difficult? 

 

Social media can prove a great channel to send your message across to your target audience. It can also help you in selling too, if used properly. Here are some tools that will help you sell on social media.

 

 

Are you a Facebook marketer? What is the biggest challenge you face everyday while dealing with your ads? Some of you would say getting people click and take the desired action is the biggest challenge for you while many of you would say coping up with 90 character space available for ad copy is troublesome. 

 

Whatever issue you’re facing with Facebook ads, if you spend some time in strategizing your ad copy, it would reduce three-fourth of your struggle. 

 

What is social media? Even though it’s still an undefined concept, but industry experts have their own takes, like the one of Jay Baer. 

 

 

Your audience is there for entertainment. And you are there for business. There is a huge gap between your expectations and that of your audience’s. How to bridge between these two? The only way is, become a dear-to-all brand on social media. And having a few characteristics would additionally help you. 

 

There are businesses that are doing great with their social media marketing on that line. Let’s take a look at how they are doing it and how you should create your social media strategy to connect with your audience better. 

 

 

The digital landscape has opened up an entire gamut of opportunities for small and medium businesses. In a survey by BrightLocal 37% of SMBs plan to spend more on internet marketing in 2015. Here we’ve outlined 15 digital marketing stats that SMBs/ agencies working for SMBs can't afford to miss. 

 

1) It’s the most used marketing tool by SMBs, according to a report by Waspbarcode. 

 

You have an amazing PPC team but still you’re not getting enough conversion. You have a great product, but people don’t seem interested to buy it. You’re spending a fortune every month on pay-per-click ads, but the ROI is disappointing. Your market is too competitive and you don’t know where to start.

 

 

As a brand, you want to come across as a social human being and not as some money making machine devoid of any emotions. Being human on social media comes with many advantages: people emotionally connect to what you’re saying, they trust you, they interact with you. However, it has its own share of cons as well, one of them being making mistakes. To err is human, as the good old adage goes. 

 

Analytics is not frightening, rather it’s our friend to understand the market in a more effective way. They are not just numbers. They are insights about your business in a logical way. The more deeply you decode them, the better you serve your audience.

 

 

 

The world of World Wide Web is moving faster than ever. A few years back, the eCommerce wave swiped away all other business models on the internet. Now that people are getting comfortable with eCommerce, M-commerce is here to storm it up again for businesses. And it’s the fastest shift ever!