TechShu Marketing Digest: April 2021
This curated list includes important digital marketing updates and insights from the month of April. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
Digital Marketing
TechShu Marketing Digest: March 2021
This curated list includes important digital marketing updates and insights from the month of March. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
TechShu Marketing Digest: February 2021
This curated list includes important digital marketing updates and insights from the month of February. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
TechShu Marketing Digest: January 2021
This curated list includes important digital marketing updates and insights from the month of January. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
Brand Wars: Cola, Detergent and now Soap ( Sebamed Vs Dove, Lux and Pears)
Sebamed, a German personal care brand, in its recent ad campaign took potshots at HUL’s beauty soaps like Dove, Pears and Lux. The ad campaign spread across online and offline channels compares the pH levels of its cleansing bar with that of HUL's Dove, Pears, Lux, Rin and Santoor soaps.
TechShu Marketing Digest: December 2020
This curated list includes important digital marketing updates and insights from the month of December. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
Did Coca-Cola Invent Santa Claus?
"Alas! How dreary would be the world if there was no Santa Claus!”. It’s going to be a very different Christmas this year and Santa is preparing
TechShu Marketing Digest: November 2020
This curated list includes important digital marketing updates and insights from the month of November. To stay updated on the latest updates from the digital landscape, read our Digital Marketing Apple Page.
From Gillette to Dove's Men + Care Campaign: here's a list of campaigns centered around men
Marketers are increasingly focussing on the new roles ( at-home fathers, carers, cooks...) that men play in the society. We are seeing more and more marketing campaigns highlighting the fragile or more emotional side of men. Check out 100+ such emotional marketing campaigns here .
Senior living in India: Interview with Piali Dasgupta of Columbia Pacific Communities
About Columbia Pacific Communities: Columbia Pacific Communities is India’s largest and the most experienced senior living community operators with over 1600 residential units under management in 5 cities and 9 locations across South India. As the pioneers in this category, they are committed to reimagining the concept of senior living in India and creating world-class practices that exceed these expectations of its stakeholders.