News

Instagram's Social Engagement Quotient The Highest: Forrester Report

Forrester has both good and bad news for Facebook. According to a new report by the market research firm, for every 1 million fans drawn to a company’s Facebook page, each of the posts received around 700 interactions. For Twitter, the ratio was about 300 interactions per 1 million followers. The report titled “Use Instagram Now,” finds that Instagram, a Facebook property, outperformed every platform when it came to delivering engagement.

Twitter Now Has 255 Million Monthly Active Users

Twitter shared its financial results for Q1 2014 - the company reported $250 million in revenues out of which advertising revenue totaled $226 million. And mobile advertising revenue was approximately 80% of total advertising revenue.

Facebook is Changing the Face of Content Discovery: Responsible for 24% of Mobile Referrals

Facebook plays a major role when it comes to content discovery on mobile devices. It is responsible for 24% of referrals to news and entertainment publishers, revealed Quantcast through its official blog. The finding is a part of Quantcast's upcoming report on how mobile has changed the way users engage with content. The report is based on the study on referral sources for the top 250 publishers using Quantcast Measure over the last one year.

The key findings of the upcoming report are:

Google+ Chief Vic Gundotra Leaves the Company

Vivek “Vic” Gundotra, the man primarily responsible for Google+, announced on Thursday that he’ll be leaving Google after 8 years. In a post on Google+ he announced his decision to leave Google -

"Today I'm announcing my departure from Google after almost 8 years.

Facebook Announces FB Newswire

Facebook announces FB Newswire, a resource that will help journos find, share and embed newsworthy content from Facebook . The social media giant has partnered with News Corp's Storyful ( which aggregates news content shared on social networks) to launch FB newswire.

5- Step Guide On Getting The New Twitter Profile Right

Twitter recently rolled out its new profile to all the users across the globe. The new things about the redesigned Twitter profile are -

Besides these, the profile and header photos have become larger. Here's a 5-step guide on how to shift to the redesigned profile right the very first time.

Social Logins: Facebook Still Rules; Google Follows Close Behind

Q1 2014 reports from Gigya and Janrain give us an insight into the world of social logins and which social media platform rules it.

According to the data shared by Gigya on Tuesday, Facebook leads with over 50 % of social logins in North America. Google+ which covers 31 % of social logins in North America ranks second, followed by Yahoo with 15 %. Facebook-rival Twitter lags far behind with merely 3 % of social logins.

Facebook’s Monthly Mobile Users Cross 1 Billion

Facebook’s 1st quarterly report plants yet another feather in its cap- 1.01 billion monthly active users on phones and tablets. It shows how Facebook is gaining pace in the mobile devices sector and is getting closer to become the largest social platform for both, desktop and mobile users.

First Quarter 2014 Operational Highlights

Daily active users (DAUs) were 802 million on average for March 2014, an increase of 21% year-over-year.

WhatsApp Hits 500 Million Users

WhatsApp, the instant messaging service which was acquired a couple of months ago by Facebook, now has 500 million active users. Today, WhatsApp co-founder Jan Koum wrote a blog post thanking all the users. Here's what he wrote -

Friday Is The Most Social Day : Adobe’s Social Media Intelligence Report

Adobe’s Social Media Intelligence Report for Q1 gives an insight into a number of questions such as -

When is the best day to get engagement from users?
Presently on social web what’s driving more engagement? Is it videos, text or images?
Which social media platform should media, entertainment and B2B high tech sites target to get maximum referrals?

The key findings of the upcoming report are:

First Quarter 2014 Operational Highlights

Friday - The D Day On Social Web