Press

1) Chevrolet's Super Bowl Ad 

Chart toppers have 3 things in common – nice melody that you can hum again and again, emotional connect with people, and a smart marketing strategy. Over here we have rounded the 5 smartest marketing campaigns in the field of music for the year 2013:

1) Home Depot @CollegeGame Day

Home Depot what were you thinking? Or were you thinking at all! The home improvement retailer tweeted this photo ( which it later called “stupid” + “offensive”) on Nov 7, 2013. It was related to College Game Day which the company sponsors. 

( Img source- abcnews)

“And all the while I feel like I’m standing in the middle of a crowded room, screaming at the top of my lungs, and no one even looks up.”  This pretty well sums up most of the safety and public transport campaigns ( usually loaded with heavy messages ) that we often come across. Most of the campaigns are stark and bereft of any color, which may be why they are normally ignored by a lot of young people. But here're a few unique and different online campigns that we stumbled upon - 

As we step into yet another new year, let us look back and chart in what ways the society has tried to answer the question of women safety. Following the Delhi Nirbhaya case in late 2012, development of apps to ensure the safety of women took a front seat. Let us have a look at the most popular women safety apps developed in 2013 - 

1. #Hashtag Killer : Launched by Water Is Life and DDB New York, the campaign is a sarcastic take on silly problems first world citizens complain about. It takes a different approach to highlight the problems faced by the citizens of developing world. The ad shows the people of Haiti reciting some of the  #firstworldproblems ( from “ I hate it when my neighbors block wifi to “I hate it when my charger won’t reach the bed”). 

"There are neither good nor bad agencies; it’s all about mutual understanding and how you leverage each other’s USPs to get the most out of the relationship.”  We have seen a few so-called bad agencies doing amazing job for a client and some of the greatest agencies not being able to giving ROI their clients expect. So, what  it’s  all about? We’ve tried to crack -

How to find a good digital marketing agency?

There are 3 types of agencies:

2013 has been a year of revolutionary advertisements, both in India as well as internationally. As the year is drawing to a close, let us take a tour of the most viewed advertisements of 2013. Browse through the following ads to know the advertising trends of the year and get a low-down on the most viewed ads of 2013: