PPC Reporting
PPC is all about getting paid visitors and optimizing it to convert them (goal might vary from busines to business). So when it comes to PPC all we need to know how many visitors are we getting, are they targeted or non-targeted. What is the costing for all those activities and what is the total return. The term "return" may vary from business to business.
What do you want to measure
You mainly need to measure two things
- Plan and strategy : What will we do and how will we do it
- Monthly Reporting: What is the progress
Example of such Reports
We are mentioning few reports here which will help to satisfy those objectives.
- Planing & Strategy
- Monthly Report