What is description tag?
A meta description tag hidden in the HTML that describes the page's content. Should be relatively short; around 12 to 20 words is suggested. The meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Should have phone number and/or email id for some projects especially where offline marketing has a key role to play. The meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Should have phone number and/or email id for some projects especially where offline marketing has a key role to play.
Description Tag Audit
- Is it informative?
- Contains USP
- Has phone number or email ID?
- Uses tick marks for exclusive features
- Lesser than 160 characters in length