Your best friend didn't call you for a week; your husband forgot your mother's birthday; your sister cancels the shopping plans at the last moment; your boyfriend forgets important dates - do they sound familiar? Often we complain how imperfect our relationships with our loved ones are. Relationships aren't perfect because we aren't perfect. But as human beings what we can do is value those who love us. Because love isn't an unlimited, free-flowing thing.
You can’t ignore emotions. Joy, fear, anger, optimism, frustration, boredom – there're a myriad of them. According to Robert Plutchik's psychoevolutionary theory of emotion, we’re capable of 8 emotions: rage, fear, grief, disgust, surprise, anticipation, trust, and happiness. Plutchik's "wheel of emotions" gives us an insight into some of the well-known emotional layers.
Who does the White Rabbit mistake Alice for? Pat comes the answer “Mary Ann, his maid.” I (and there’re many) remember the book word by word. The 150 year old novel is a great example of how powerful storytelling can captivate readers across generations. And that’s exactly the brands today need. Learn how brands are connecting with their audience through stories.
Take a sneak peek into the best Christmas campaigns of 2014. They will bring you Christmas joy, inspire you to do something for your loved ones and some would even help you select presents. So, let’s hop in:
Apples are nutritious. The much heard adage An Apple A Day Keeps A Doctor Away proves it. Today's Eat a Red Apple a Day! And we've jotted down a list of apples that digital marketers can't miss if they want to stay digitally fit & strong.