Digital Marketing News You Can’t Afford To Miss This week (Oct 2 to 9)
Facebook’s new lead ads are great with integrated landing pages!
Facebook’s lead ads are finally available to Power Editor. And they’re cool!
Digital Marketing
Brands Using Color Psychology The Right Way to Influence Their Customers (PART 1)
There must be a reason that Facebook is Blue, McDonalds is Yellow, and Victoria’s Secret is Pink. Psychology of color is not something to assume and experiment. It’s a science.
According to Wikipedia,
5 [Statistics-backed] Search Trends To Follow In 2016
No matter what some critics might say, but search is still effective and give you results. According to the Search Marketing Benchmark 2015 report search is still the second best web traffic generator for businesses around the world.
Psychology Of Color, Consumer Behavior and Branding
Psychology of color is a science of understanding the emotions and sentiments that a color evokes in a viewer’s mind and brain. It has a deep influence on how a consumer reacts to your web properties and how well you play with them to influence their buying decision.
Let's dig deeper to understand how it can be utilized for changing a consumer behavior and creating an unfailing branding.
Psychology of color in website design: An example
5 Elements of a Successful B2B Content Marketing
Content marketing is a core part of B2B marketers’ core strategy. 98% B2B marketers confirmed content marketing as an integral part of their marketing strategy (Source - State of B2B Content Marketing in 2015 by Regalix). The same report showed that 70% of B2B marketers are concentrating on content creation more than one year ago.
50 Email Marketing Statistics Every Marketer Should Know
Email marketing when done right can positively impact your entire marketing mix. Below mentioned are some interesting stats to help you understand how customers and marketers view emails -
Popularity of emails and its usage in marketing
1. There were 3.6 billion email accounts in 2013, which is expected to reach 4.3 billion by the end of 2016. (Source - Radicati)
How to Become a Better Storyteller With Social Media [Examples from 11 Indian Brands]
Storytelling is probably the oldest form of making an instant connection with people. However, the only mantra of success is, the story needs to be engaging and must address your audience’s needs or pain-points. Learn how to be a better storyteller from 100+ inspiring digital marketing campaigns
20 Restaurant Websites Doing Amazing Visually
Here're 20 websites that say it quickly and say it nicely.
1. Marie Catribs:
We liked the color combination + the use of fonts. The crisp design helps the users navigate from one page to another very easily.
2. Olive Garden:
15 Digital Marketing Books Marketers Must Have on Their Bookshelves
1. Permission Marketing (Author - Seth Godin)
This is an all-in-one book for digital marketers, where they need to understand the importance of permission marketing, the opposite of interruption marketing. The book was written in 1999, when the concept of permission marketing was pretty nil.
How To Use Linkedin For Lead Generation
Have you correctly used LinkedIn for lead generation? It can generate higher leads for your B2B business which is even more than Facebook and Twitter. The professional network alone drives almost 80% of leads from social media, per a HubSpot study.
