Content has always been, and continues to be, at the centre of digital success. However, the dynamics of successful content marketing campaigns are constantly changing, and only the companies that can adapt to this changing scenario can expect content marketing success in the long run.  In 2016 we're going to see companies producing more content.

 

 

First things first - in 2015 Oxford Dictionaries' Word of the Year was not a word! It was an emoji. It's the tears of joy emoji. 

 

 

 

 

 

 

 

 In 2016, it makes sense to follow all of them, to have a good idea regarding how the digital landscape will change. 

 

 

 

 

 

Blame it on humour gone wrong, sloppy copy or plain misfortune - these brands somehow couldn't put their best feet forward when communicating with users online and offline. In 2015 we saw well-intentioned campaigns failing due to poor timing,  disgruntled employees taking over company's official Twitter account, nauseating Twitter polls + content that didn't simply hit the right note with the audience. Here, we share 10 such incidents that were talked about - but not in a good sense. 

 

 

Will you feel excited if we tell you that you can find your perfect audience on Facebook? Of course, you would. So, how about a tool that will help you do  a thorough research on your potential customers as well as spy on your competitors?

 

 

You have built a great mobile app. Now you need to optimize your app, so it appears on top in the concerned app store. In other words, app store optimization (ASO) is like SEO for your mobile app. And like SEO, ASO also has two components: On-page factors and Off-page factors.