It is good to have online presence in the form of a website irrespective of your business category and size. But just having a website is not enough for online publicity until and unless it is optimized. For every search, a search engine offers hundreds of results and only the top few are visited. Thus it is essential to have a sufficiently high rank for your web page if it is to be visited by sufficient number of net surfers. Even if a web page is optimized it could take several days to reach a high rank.
Importance of PPC ads for real estate
The process of reaching out to your target audience through a web site is both time consuming and expensive. Among all possible channels for Digital Marketing for real estate, Search Engine Optimization is definitely the one which comes to our mind first. But, not only is it necessary to create an attractive site by using images and contents but also necessary to have it optimized such that it comes among the first few searches. Without a high rank the purpose of having a website gets defeated as it might not attract large viewer traffic.
It goes without saying that real estate is a competitive industry with a number of large players already existing in the market. So to get a high rank, such a situation is unwarranted for a new entrant to business. The easiest way of getting publicity and generating real estate leads for realtors is through real estate PPC , this again falls under the purview of Digital Marketing.
Where to place Ads?
Mainly in Google Adwords there are two types of targeting
1. Display Ads 2. Search Ads
Now, it is a decision you would need to make like which of the above two forms of targeting would be applicable for your industry. Search Ads are relevant if there is already a search market in place for your products and the Ad is displayed on Search Engines mainly.
On the other hand, in case of Diaplay Ads, it is mainly a contextual targeting. For instance, if somebody is reading through websites/blogs related to this subject or closely similar subjects, Ads are shown to them. In case you are a real estate agent, your PPC advertisement should be place in websites of top ranked property developers, housing financers, and property marketers.
In case of real estate you can opt for both.
Ad copies: Creating a fabulous Ad copy is a must. Remember that a fabulous Ad copy if one of the most crucial tool you have in order to convey it to your visitors that you do have the potential to address their need and it is this that are looking for! What you write should actually stand apart from the rest.
What else you can do ?
Interactive landing page: A landing page is something closely similar to your drawing room and it must be actually the most effective page in your website. Make sure your real estate landing page is not just good but has the potential to convert visitors. You surely do not send out invitations to your guests before decorating your home nicely...right ? The situation is almost similar.
Let the landing page talk to the visitors. A visitor is generally floored by an interactive landing page which has a crisp messaging, and gives a quick idea that ‘we have what you are looking for” . For real estate websites it is advisable to add crisp and clear images as photos are always desirable for these sites.
You can’t afford to ignore other pages as well - Your overall website should be able to grab visitor’s eyeballs. Remember that the website is equivalent to a brochure which speaks about your business. A classy website design is important, but more important to that is the designing the website with the right UI an UX. Remember that if a visitor lands upon your website once and likes it, chances are that he would visit again and you really don’t want to miss out this opportunity !
Build Trust: Your real estate website need to contain details about your business, a brief description of the different properties on offer, different purchase schemes, testimonials, and customer feedbacks. This reinforces trust of the visitors which is one of the vital factors when the investments involved is really really huge.
To get leads for real estate isn' tough when you opt for PPC. However, when it comes to implementations of the strategies, expertize and right deision making does create a difference. Reach us today if you want our asistance to help you create succes via Real Estate PPC.