The whole 9 Yards of Web Marketing
SEO is often mistaken as WEB MARKETING. SEO or Search Engine optimization is a significant part of web marketing as over 80% of your traffic and sales may come from search engines. According to SEOforClients, Web marketing is about finding the right combination of web strategies for a business and implementing it (along with improving the website).
Web marketing can be categorized as:
- Direct Traffic – Spreading WOM (Word of Mouth through various media)
- Referral Traffic – Improving online presence
- Organic Search Engine Traffic
- Onpage optimization
- Keyword research and implementation
- Link building
- Ranking improvement
- Long tail
- And a lot more
4. Paid Traffic
- Paid Search Engine traffic
- Affiliate marketing (CPA mainly)
- Other ads (Facebook ads, Relevant sites) etc