Digital Marketing Blog

What is content marketing?

Content marketing is a form of digital marketing that helps create and share informative material online.

PPC stands for pay-per-click, where the advertiser pays a fee each time a user clicks on their ads. In PPC, you pay for only the targeted visits to your website (or landing page or app).

Panda, launched in 2011, affected 11.8% of queries, causing havoc among prominent search engine players who earned their rankings by publishing low-quality content frequently.

Social media users are expected to reach almost 6 billion by 2027. Therefore, brands must maintain a social presence now that it is no longer an option.

Due to the rapid changes in consumer behaviour and the marketing landscape, traditional business models find it challenging to keep up.

Today, consumers increasingly count on the internet to acquire anything they need.