PPC Checklist
This checklist has 21 parametrs but all of them are not of that great importance. You need to know the priority before working on something, so some of them are of 1st priority, some of them are of 2nd priority and some of them are of 3rd priority.
So you better check the primary parameters first, need to check whether your PPC is inline with all those checklist. Check all the parameters one by one(detail is also given as comment) and pass all the parameters before starting the PPC.
Have any question in mind? Let us know.