Twitter Marketing Services

How to Create, Manage and Rock Your Twitter Ads

Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or trending topic out of beta. Since then, users have been experimenting with this new social pay-per-click (PPC) option, including Smart Search. We had some great results in our test run and recommend you start utilizing Twitter ads for your business. Let us show you how.

Before you login into your Twitter ads account, it’s important to determine the following:
1.    What are your goals with Twitter ads?
2.    Who are you targeting with your ads?
3.    How much have you budgeted to run these ads?
4.    How will you track the success of your ads?
 

Twitter offers the ability to promote your account to encourage new followers, specific tweets to promote your content (i.e. articles, events, blogs, ebooks, etc) or promoted trends to highlight certain hashtags or keywords relating to your company. The option(s) you select need to be reflective of your goals.

Lets Tweet for Business

To start, you login to ads.Twitter.com with your normal Twitter login. From there, you will be greeted with the welcome screen. Select the ‘Get Started’ button to begin creating your ads. Currently, Twitter’s ad targeting it limited to geographic location. You can select areas as big as entire countries down to specific metro areas. Select the targeting that makes the most sense for your business. Currently twitter inc. provides ad services in US with customized targeting of State/ Region; Metro-Area ; Postal Code

 

Twitter Targeting Options

Twitter ads allows you to target by Industry specific keywords - hashtag plays a vital role in this method of targeting via twitter search.It also gives you the option of targeting by interest of the followers, helping business dish out more customized and personalized  ads for better conversion through twitter marketing.

Twitter Targeting

Twitter Targeting By Interest

Twitter ads also allows you to target by followers interest. An sample of twitter ad targeting by interest (travel) is given below. A targeting based on interest can be most suitable for business with life-style product, apparels, tour and travel companies, forex, credit cards, international connectivity, hotels etc.

Twitter targeting by Device, Platforms and Gender

The world is getting smarter, Smartphone and Tabs have redefined communication and has made reaching prospects easier then ever before. Twitter ads allows targeting via devices and platforms, which also opens up opportunity for app marketing via twitter across devices along with other products. Gender targeting helps customize offerings specially for brands specifically catering to women- women's fashion store, Ladies salon etc. 

Promoted Accounts on Twitter

Next, you’ll have the option to promote your account, which again, is great for brand awareness and attracting new followers. Based on the budget you determined prior, you can break down your spend for that month or quarter into a per-day cost.


 

You can also change your maximum bid. A higher bid could mean more exposure but also a more expensive campaign. A higher bid will change the projected new followers per day.

Twitter Ads also allows you to post video along with tweets , thus making the twitter ad experiance better inducing better conversions.

Promoted Tweets

If you want to skip promoted accounts, you can do so and Twitter will take you to the promoted tweets option. Here you can either have your most recent tweets promoted or manually select the ones you would like to be advertised.

Promoted Tweets Positioning

Twitter offers customized Tweet positioning , for better visibility and conversions. It allows tweets to appear on the home Timeline of people with specific interest or who follow specific users.

We recommend manually selecting tweets that direct people back to your content that’s hosted on your website, blog or social profile. Also, don’t forget to select ‘Hide @replies’ so you’re not promoting responses to other Twitter users. The bidding process is similar to promoted accounts but you’ll notice by default, a lower maximum bid.

Our Team of Twitterati will help promote your tweets and will manage the bidding and targeting of sponsored tweets and will suggest with trending topics to maximize returns. We also provide customize Twitter ads reporting to measere effectiveness of campaign and twitter ad ROI. Our social media experiance can help you further in deciding about us click here http://www.techshu.com/work/design/FB%20Cover%20Image

Twitter Marketing Services:

  • Twitter Background Page design
  • Twitter Account Management
  • Tweets and Re-tweets
  • #Tagging for Search enabling
  • Twitter Engagement
  • Twitter Insights- best time for tweets; behavioral insights
  • Twitter Trends Suggestion
  • Twitter Performance Analytic Reports

We understand your Marketing needs and we add our experiance and creativity to create better results and value for our clients. Here is what they have to say http://www.techshu.com/testimonials

You have queries we have answers Get in touch with us

Promoted Trends

While on this ads dashboard, Twitter doesn’t show you the option for promoted trends, you can run keyword campaigns that show up in the ‘What’s Trending’ box on Twitter. These are great for highlighting a new product, event or for brand awareness by keyword/phrase connotation.
 

For more information on promoted trends, check out Twitter for Business.

Managing Your Campaign

One bonus about Twitter’s promoted options is the analytic reporting is live and will being showing stats as soon as you begin your campaign.
The promoted twitter analytic dashboard shows you basic analytic information about your campaigns, including impressions, clicks, rewteets, replies and engagement rate.

Another benefit is the ability to make edits to your campaigns quickly and easily. For instance, you may no longer want to promote a specific tweet because it’s time sensitive, so you can unselect that tweet, save and continue promoting the other tweets in your campaign.
Check out more of Twitter’s dashboard tools here:https://business.twitter.com/en/advertise/analytics/

Time to Rock!

It’s an exciting time for social advertising but how do you make the most of your budget on Twitter? Here are some tips we’ve compiled for getting the best bang for your buck.

  • Experiment: Take an initial 30 to 60 day trial period utilizing the different promoted options and then analyze the results to see which campaigns were the most successful.
  • Promote Your Content: Twitter is all about sharing and engaging, but if you’re advertising, it needs to be all about you. When using promoted tweets, make sure links or images you’re sharing tie directly back to your brand.
  • Plan Ahead: Look ahead at your next quarter. Do you have blog posts, a webinar, new eBook or a marketing campaign coming up? Utilize Twitter’s promoted options to enhance your marketing strategy for those components and include a separate budget for Twitter in your marketing plan.
  • Be Concise Yet Engaging: Promoted tweets and trends are limited on characters. Make sure your messaging gets the point across but uses keywords and verbiage that entice your target market to interact with your ads.
  • Monitor Progress Often: Don’t just set up your ads and leave them to manage themselves. Check up on them a few times a week and make adjustments if they aren’t performing as you’d like.
  • Be Trendy: Create promoted tweets around trending topics. If it’s relevant to your business, keep an eye on the ‘what’s trending’ topics and launch campaigns surrounding what people are talking about on Twitter.
  • Continue Tweeting: Don’t just rely on paid options to enhance your Twitter presence. Keep sharing, retweeting and talking with other users to enhance your brand’s presence on Twitter.

Tweet all the way to success, get a quote Happy Tweeting