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Online Press Releases & Press Release Optimization

Online Press releases have many advantages:

  1. It helps you reach more journalists across a specified region (It can also be done as a worldwide press release)
  2. Press release costing starts at around Rs 7500 and can go upto 1 Lakh (Depending on the reach)
  3. Press release is a lot different that telling the world what you plan to do, its about data put as bait for more jourlists to cover. 
  4. Press release also help in Google Ranking so it should be optimized for Google Signals as well.
  5. Press releases are also covered in Google News and Yahoo News

Our PR Achievements:

  • We got koimoi.com registered with Google news, now every post they do becomes a part of Google news (Helps heavily in Extra traffic for some industry). If you are a source primary information then we can list your website with different news portals.
  • One of the press releases got huge coverage, it was one of the best we have ever seen. Since it is under NDA, not able to share here. We learn a lot of press release and press release timing from this one signal press release. It got covered in over 500 news sources and spread virally.
  • We also have pay per performance press releases for product companies
  • Now we have direct connection with most of the online PR houses.
  • Most of our press release got good coverage in Google news.

 

Note: Many a times our clients ask us to do the press release as mentioned by their head quarters so we don't opportunity to optimize it

Example of some of the recent press releases being covered across the mediums:

 
  1. Bloomberg : http://www.bloomberg.com/article/2013-04-10/aX0V4ObL6t3c.html
  2. BusinessWire Press Release : http://www.businesswireindia.com/PressRelease.asp?b2mid=34945
  3. AndhraNews.in : http://andhranews.net/india/2013/sahaj-xenolith-launch-platform-recogni…
  4. APN News : http://www.apnnews.com/2011/06/10/businesswireindia/?cat=8020
  5. DSIG.IN : http://www.dsij.in/DesktopModules/XPRAccumulator/PressReleasePop.aspx?q…
  6. EFYTimes : http://efytimes.com/e1/103842/Sahaj-And-Xenolith-Launch-A-Platform-To-R…
  7. Finalaya : http://www.finalaya.com/2_240298_news_Sahaj_and_Xenolith_Launch_a_.aspx…
  8. IANS.IN : http://ians.in/index.php?param=prwiredetail/349419
  9. IndiaNoon : http://www.indianoon.com/news/business/sahaj-and-xenolith-launch-a-plat…
  10. ITNews Online :  http://www.itnewsonline.com/showbwstory.php?storyid=9239
  11. Manorama Online : http://www.manoramaonline.com/businesss/businesswire/34945.html
  12. MoneyLife : http://www.moneylife.in/business-wire-news/moneylife/34945.html
  13. MyIris : http://www.businesswireindia.com/feeds/myiris/b2mrelease34945.asp
  14. NewsR : http://newsr.in/n/press+releases/74vspprf1/sahaj-and-xenolith-launch-pl…
  15. One News Page : http://www.onenewspage.com/n/press+releases/74vspprf1/sahaj-and-xenolit…
  16. Sify.com : http://www.sify.com/finance/sahaj-and-xenolith-launch-a-platform-to-rec…
  17. The Telegraph : http://www.telegraphindia.com/external/display.jsp?mode=details&id=34945
  18. The Week : http://week.manoramaonline.com/businesss/businesswire/34945.html
  19. VAR India : http://www.varindia.com/press_details.html?id=34945
  20. WatPR.com http://www.watpr.com/2013/04/10/sahaj-and-xenolith-launch-a-platform-to…
  21. WebIndia123 http://news.webindia123.com/news/press_showdetails.asp?id=26289&cat=Pre…
  22. ZeeNews http://zeenews.india.com/biz/businesswire/34945news.html