Google values good quality inbound links as a signal of trust & credibility. The recent penguin 2.o update penalized most of the sites where back links are not up to the quality benchmark. So each & every link should pass the in house high quality link parameters.
Our in house link audit tool has established the fact that anchor text with brand keywords, non commercial relevant keywords are getting maximum values in search ranking. But how do we judge High quality links?
#Link Quality parameters Explained with Case studies :
By en-cashing our link expertise we are passing the link under few parameters which we have explored through the below dashboard.
| Parameters (Total : 100) | Ratings of the parameters |
Link – 1 http://www.bestdesigntuts.com/pointers-for-hiring-a-professional-web-de… |
Link – 2 http://www.vmksindia.com/smart-ideas-for-decorating-your-home/ |
| Effective Page Rank (PR) (10) |
Google providing page rank 1 – 10. Pr – 0 the score will be 2 PR 1- 3 the score will be 6 PR 4 – 6 the score will be 8 >PR 6 the score will be 10 |
8 | 2 |
| Domain Theme (10) |
Same topic - very relevant - 10 Financial theme but not the same topic - 8 Multi-Topic general Website – 5 Not very relevant – 2 Really bad neighborhood – 0 |
10 | 5 |
| Drop Domain (10) |
10 for general domain If the domain maintaining the theme since last 1 year then score will be 5 |
10 | 10 |
| TLD (Top level domain) (10) |
Links from .GOV / .EDU site the score will be 10 Other relevant sites 5 |
5 | 5 |
| Unique C class IP (10) |
1st link from an IP address 10 points 2nd link from same ip address 5 points 3rd link from that ip address 2 points |
10 | 10 |
| Position of links (10) |
Top of the page : 10 Middle of the page : 5 Bottom of the page : 3 |
5 | 5 |
| Relevant Text near links (10) |
Relevant text near links will score 8 Irrelevant links near text 2 |
8 | 2 |
| Page content theme (20) |
Relevant content : 20 General content with the connect with the theme : 5 Irrelevant content : 1 |
20 | 5 |
| External outgoing links (10) |
<15 will score : 8 <5 will score : 10 >15 will score : 3 |
(Total outgoing link – 14) Score - 8 |
(Total outgoing link – 3) Score – 10 |
| Is the page made for links? | -100 for getting links from a spammy site. | Not Spammy | Not Spammy |
| Total Score | Acceptable Score – 50 | 84 | 54 |
Note : If any links will not pass the acceptable score 50 then we won't consider those links as High Quality.