Campaign with different objective

Campaign with different objective

This is where the innovation works, we try to come up with different ideas and we create a separate campaign for that idea

Before going to create a campaign, at first we need to know what the campaign means.

Campaign: 

Every Adwords Accounts Starts with a single/set of campaign/campaigns. Each campaign -- whether you have one or multiple -- should reflect a single, overarching goal. When building a campaign, ask yourself "What do I want to achieve with this campaign?" Your answer might be to target a certain audience, sell more products, increase signups, or bring in more leads.

Some effective ways to organize your campaigns are by:

  • Theme or product line (coffee products, tea products, gift baskets)
  • Your website's structure, such as by categories (purchase, learn, signup)
  • Different brands (X, Y, and Z)
  • Geography (New York, Chicago, and United States)
  • Language (English, Spanish, German)
  • Distribution preference (search engines only, Display Network sites only, or both search and the Display Network)
  • Budgets (different budgets per product line)

A Complete Account Structure

Image source: grants4ads
 

Ad Group

An AD Group is made with a bundle of Strong relative keywords. For example, suppose we are running a campaign for a Nokia mobile phone. Now we have all the relative search terms/keywords for the product that the people use to search in the Google search engine. Suppose we have the following list of keywords:

  • Buy Nokia phones
  • Cheap Nokia phones
  • Best Nokia phones
  • Affordable Nokia phones.
  • High music system Nokia phones
  • Nokia phones with high camera
  • Nokia phone with music system
  • High camera resolution Nokia phones
Now we need to organize all the relative keywords. After organizing the keywords we will find this:
                    
 Group 1:    Buy nokia phones
                     Best nokia phones
Group 2 :   Cheap nokia phones
                    Affordable nokia phones.
Group 3:    High music system nokia phones
                   Nokia phone with music system
 Group 4:  Nokia phones with high camera
                   High camera resolution nokia phones
Now our ad group is ready. By preparing the ad group like this will help us focus more closely to the target audiences.
 

Ad Copy

As a rule, all AdWords advertising should follow the same fundamental principles. Ads should:
  • Clearly and accurately represent your site.
  • Emphasize the unique benefits of your product or service.
Text ads are the most basic type of AdWords ad They're sometimes known as "sponsored links" because the title links to a website.
Text ads may appear on Google, search partners, or the Google Display Network. On search sites, part of the ad text appears in bold whenever it matches or nearly matches a user's search query.
 
For most languages, text ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display URL. On Google, this is displayed on four lines: a title, two lines of ad text (each with 35 characters), and a URL line. However, the format may differ on Google partner sites.