Tips to write effective ad copies
All online ads are essentially clickable messages that connect the visitor to a website.
However Google Supports five types of ad format. Like -
Text Ad : Only deliverable on search engine
Image Ad : Shows ad on various website that are partner with Google
Video Ad : Deliver a reach and engaging experience to the customer
Product Listing AD: Give visitors a short description about product before they click
TV AD: Reach customer via television through network
Tips for creating successful text ads:
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Tips |
Example |
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1. Highlight the main USP of your business. |
Free Shipping; Large Selection. |
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2. Include Price, Promotion & Exclusives. |
“Buy Only At $35”; “20% Flat Discount”. |
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3. Mention what customer will do in your page. |
Buy Now; Sign Up; Call Now; Get A Quote. |
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4. Include at least one keyword in the ad copy. |
Buy LCD TV. |
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5. Match Your Ad to Your landing pages. |
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6. Make at least 2 to 3 ad copies and do experiment. |
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